1968 - Mark Kurlansky [182]
Friedan came to realize that not only had women’s groups been organized all over the country, but active feminists like Catherine East in Washington were fighting for women’s legal rights. In 1966, two years before radical feminism’s television debut, East’s political savvy combined with Friedan’s national reputation to form the National Organization for Women, NOW.
One of the earliest fights had been over airline stewardesses. Stewardesses were required to be attractive females, could be fired for gaining weight, and were fired as too old at the age of thirty-two. The age requirement had not been questioned by many women because most women agreed that a woman should be married and raising children by thirty-two. In fact, thirty-two was considered very late. Stewardesses were expected to leave their job when they married, but many married secretly and kept working until they reached the young age of retirement. The generation of women who were born in the 1940s married younger than any other twentieth-century generation, no doubt in part because there was no war to stop them. The average age of matrimony was twenty. Many couples got married in college, and certainly after graduation there was no time to lose. Those who didn’t go to college were free to marry after high school.
In the meantime, if a woman was extremely attractive and wanted a little career before getting married, she could be a stewardess for a few years. It was considered a glamour job. Stewardesses were told how to wear hair and makeup and were required to wear girdles. Supervisors did “touch checks” to make sure they were complying.
A group of stewardesses led by Dusty Roads and Nancy Collins organized a union and fought for almost ten years to force airlines to stop age and marital discrimination. New guidelines and contracts were not won until 1968, only three weeks before television viewers discovered feminists in Atlantic City.
Slowly women were beginning to take their place in the job market. In 1968, when Muriel Siebert became the first woman with a seat on the New York Stock Exchange, she still had to convince clients that market advice from a woman could be as worthy as that from a man, despite the fact that by 1968 the United States had more female stockholders than male. But when the year ended she reported “an incredible year.” Before she bought her seat she was grossing half a million dollars, and with her seat in 1968 she grossed more than a million dollars, specializing in aviation and aeronautics stocks. Several large New York banks and all twenty-five of the largest mutual funds were among her clients.