Allen Carr's Easyway to Stop Smoking - Allen Carr [3]
How does EASYWAY work? That is not easy to describe briefly. Smokers arrive at our seminars in differing states of panic, convinced that they won’t succeed and believing that even if by some miracle they do manage to quit, they will first have to endure a long period of abject misery, that social occasions will never quite be so enjoyable, that they will be less able to concentrate and cope with stress and that, although they may never smoke again, they will never be completely free and that for the rest of their lives they will have occasional yearnings to smoke a cigarette and will have to resist temptation.
The majority of those smokers leave the seminar a few hours later already happy non-smokers. How do we achieve that incredible transformation? Most smokers would expect us to achieve that objective by telling them of the terrible health risks they run, that smoking is a filthy, disgusting habit that costs them a fortune, and how stupid they are not to quit. No. We do not patronize them by telling them what they already know. These are the problems of being a smoker. They are not the problems of quitting. Smokers do not smoke for the reasons that they shouldn’t smoke. In order to quit it is necessary to remove the reasons they do smoke. EASYWAY addresses this problem. It removes the desire to smoke. Once the desire to smoke has been removed, it doesn’t take any willpower to quit.
The EASYWAY method exists in the form of seminars, books, DVDs, audiotapes, CD-ROMs, video games and webcasts. In each case the method is the same, they are merely different ways to communicate it. Which vehicle should you choose? It’s a question of personal choice. Some people prefer reading books, others prefer watching DVDs or online via webcasts. The seminars enjoy such a high success rate that we are able to give a money-back guarantee. The fee varies according to location and if you are one of the 20 per cent who requires more than one visit, you can attend any number of follow-ups without further charge. We never give up on any smoker. And if you fail to stop smoking once the program is completed, your fee will be refunded in full. Fewer than 5% of attendees at our US seminars ask for a refund.
Do not let any of the above detract from the value of this book. It is a complete course in itself and millions of readers have quit easily simply by reading it. If you are in doubt, why not telephone your nearest Allen Carr’s Easyway center for further guidance. A list of centers appears at the back of the book.
WARNING
Perhaps you are somewhat apprehensive about reading this book. Perhaps, like the majority of smokers, the mere thought of quitting fills you with panic and although you have every intention of stopping one day, it is not today.
If you are expecting me to inform you of the terrible health risks that smokers run, that smokers waste a fortune, that it’s a filthy, disgusting habit and that you are a weak-willed jellyfish, then I must disappoint you. Those tactics never helped me to quit and if they were going to help you, you would already have quit.
My method, which I will refer to as EASYWAY, doesn’t work that way. Some of the things I am about to say, you might find difficult to believe. However, by the time you’ve finished this book, you’ll not only believe them, but wonder how you could ever have been brainwashed to believe otherwise.
There is a common misapprehension that we choose to smoke. Smokers no more choose to smoke than drinkers choose to become alcoholics, or heroin users choose to become junkies. It is true that we choose to light those first experimental cigarettes. I occasionally choose to go to the cinema, but I certainly wouldn’t choose to spend the rest of my life there.
Think about that for a moment. Did you ever make the positive decision that you wouldn’t be able to enjoy a meal or a social occasion without smoking,