An American Childhood - Annie Dillard [47]
She repeatedly reminded us of P. T. Barnum’s dictum: You could sell anything to anybody if you marketed it right. The adman who thought of making Americans believe they needed underarm deodorant was a visionary. So, too, was the hero who made a success of a new product, Ivory soap. The executives were horrified, Mother told me, that a cake of this stuff floated. Soap wasn’t supposed to float. Anyone would be able to tell it was mostly whipped-up air. Then some inspired adman made a leap: Advertise that it floats. Flaunt it. The rest is history.
She respected the rare few who broke through to new ways. “Look,” she’d say, “here’s an intelligent apron.” She called upon us to admire intelligent control knobs and intelligent pan handles, intelligent andirons and picture frames and knife sharpeners. She questioned everything, every pair of scissors, every knitting needle, gardening glove, tape dispenser. Hers was a restless mental vigor that just about ignited the dumb household objects with its force.
Torpid conformity was a kind of sin; it was stupidity itself, the mighty stream against which Mother would never cease to struggle. If you held no minority opinions, or if you failed to risk total ostracism for them daily, the world would be a better place without you.
Always I heard Mother’s emotional voice asking Amy and me the same few questions: Is that your own idea? Or somebody else’s? “Giant is a good movie,” I pronounced to the family at dinner. “Oh, really?” Mother warmed to these occasions. She all but rolled up her sleeves. She knew I hadn’t seen it. “Is that your considered opinion?”
She herself held many unpopular, even fantastic, positions. She was scathingly sarcastic about the McCarthy hearings while they took place, right on our living-room television; she frantically opposed Father’s wait-and-see calm. “We don’t know enough about it,” he said. “I do,” she said. “I know all I need to know.”
She asserted, against all opposition, that people who lived in trailer parks were not bad but simply poor, and had as much right to settle on beautiful land, such as rural Ligonier, Pennsylvania, as did the oldest of families in the finest of hidden houses. Therefore, the people who owned trailer parks, and sought zoning changes to permit trailer parks, needed our help. Her profound belief that the country-club pool sweeper was a person, and that the department-store saleslady, the bus driver, telephone operator, and house-painter were people, and even in groups the steelworkers who carried pickets and the Christmas shoppers who clogged intersections were people—this was a conviction common enough in democratic Pittsburgh, but not altogether common among our friends’ parents, or even, perhaps, among our parents’ friends.
Opposition emboldened Mother, and she would take on anybody on any issue—the chairman of the board, at a cocktail party, on the current strike; she would fly at him in a flurry of passion, as a songbird selflessly attacks a big hawk.
“Eisenhower’s going to win,” I announced after school. She lowered her magazine and looked me in the eyes: “How do you know?” I was doomed. It was fatal to say, “Everyone says so.” We all knew well what happened. “Do you consult this Everyone before you make your decisions? What if Everyone decided to round up all the Jews?” Mother knew there was no danger of cowing me. She simply tried to keep us all awake. And in fact it was always clear to Amy and me, and to Molly when she grew old enough to listen, that if our classmates came to cruelty, just as much as if the neighborhood or the nation came to madness, we were expected to take, and would be each separately capable of taking, a stand.
THE FRENCH AND INDIAN WAR was a war of which I, for one, reading stretched out in the bedroom, couldn’t get enough. The names of the places were a litany: Fort Ticonderoga on the Hudson, Fort Vincennes on the Wabash. The names of the people were a litany: the Sieur de Contrecoeur; the Marquis de Montcalm; Major Robert