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And Then There's This_ How Stories Live and Die in Viral Culture - Bill Wasik [83]

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Silverstein, Jake

Simon, Roger

Slashdot effect

Slashdot.org

Smith, Ben

Smith, Zadie

Social epidemics, tipping point concept

Social hook, and viral culture

Social networking, product-based networking

South by Southwest festival

Annuals

number of acts

Peter Bjorn and John

Spence, Anna

Spike, The, media attention

Staind

Stanford Prison Experiment

Stengel, Richard

Stereogum.com

Stewart, Gary Lee

Stewart, Jon

Stoicism

Stop Peter Bjorn and John

“Stop Sex Predators” blog

Strahm, Kurt

Stranger, The

Streetwise

Sullivan, Andrew

Sundberg, Norman

Superchunk

Surowiecki, James

Swift Boat Veterans for Truth

Taleb, Nassim Nicholas

Talking Points Memo

TalkTrack™

Tapes ’n Tapes

Tartt, Donna

Technorati

Tequila, Tila

Thomas, Helen

Thompson, Clive

Thompson, Fred

Thompson, Tommy

Threadless.com

Thrill, as intrinsic reward

Time, “You” as Person of the Year

Time-shifting

Tipping Point, The (Gladwell)

TiVo

Todd, Chuck

Tomich, Edward

Tremor

Trend detection, acceleration detection

Tribes of interest

Trudeau, Garry

TTLB Ecosystem

Tundra

Underneath Their Robes

Updike, John

VandeHei, Jim

Vellis, Phil de

Verizon Beatbox Mixer

Video ads

Viral communication, meaning of

Viral culture

and ads/marketing. See Viral marketing/advertising

versus art

and bands/music. See Indie rock; Music

and bandwagon effect

celebrities of

Contagious Festival

and cultural experimentation

features of

and interactivity

and Internet. See Internet

and media mind

meme

nanostories

niche cultures as

and politics. See Politics

and science of networks

sensations, examples of

social hook, importance of

tipping point concept

tribes of interest

Viral Factory

ads of

Viral marketing/advertising

BzzAgent

by consumers

with flash mob

future of

Ground Force Network

paydirt concept

product-based social networking

video ads

viral, ethical issues

Viral Factory

word-of-mouth

Virtual Thirst

Voice of Treason, The

Vollmann, William T.

“Vote Different” ad

Wallace, David Foster

Wal-Mart, fake blogs

Want2bSquare.com

Way to Win, The (Halperin and Harris)

Weber Nation

Webisodes

Westen, Drew

Whole Foods, and viral marketing

Wickers, Bob

Wikipedia

will.i.am

Williams, Brian

Willis, Frank

Wonkette

Word-of-mouth marketing

effectiveness of See also Viral marketing/advertising

Word-of-Mouth Marketing Association (WOMMA)

WorldNetDaily

Wright, Jeremiah

Writers/writing

best fictional works, past 25 years

young writers, longevity of career

Yario, Chaz

Yee, Nick

“You,” as Person of the Year

Younger, Sandra

YouTube

anti-Hillary video

channels, custom

data related to

political videos

as viral

and Web amateurs

Zimbardo, Philip

Ziploc bags, BzzAgent campaign

1

The only solace in Wallace’s recent and senseless passing has been an overdue reconsideration of this.

2

I later discovered that he was not John at all, but rather a stand-in drummer named Nino, who fills in when John is off performing with his side project, a classical percussion ensemble.

3

This engineering spirit has been with us since the Internet’s early days. In a famous 1990 project, a lawyer named Mike Godwin, who had grown tired of how readily online antagonists stooped to accuse one another of being “similar to the Nazis” or “Hitler-like,” created a “countermeme” that he called Godwin’s Law. The official language of the law was this: “As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.” The real intent of the law, of course, was simply to shame: comparing one’s enemy to the Nazis, he was saying, is almost always so overheated and clichéd as to be not only offensive but useless. He set about seeding his countermeme in any discussion group where he came across an unnecessary Nazi reference. It quickly spread, to the point that such references were actively pilloried in online forums. Even today, to make a Nazi analogy online is to risk finding oneself on the receiving end of Godwin’s Law.

4

Since canceled.

5

Facebook, which has so far been

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