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Be Yourself, Gob

Gob Makes Huge Mistakes in Good Faith

The Wisdom of Bad Faith

Part Two: A Business Model

Chapter 5: Dr. Fünke’s 100 Percent Natural Good-Time Alienation Solution

Happy Bluthday to You! The Bluth Family History

Marx and Alienation—Or, How to Never Succeed in Life While Really, Really Trying

A Case of “Light Treason”: A Man Who Would Do Anything to Make a Buck

Lucille and Gob

Meet the Fünkes

Michael

Don’t Buy This Book! Down with Capitalism!

Chapter 6: Family First

Product Safety: The Cornballer

Marketing Ethics: The Model Home

Treatment of Employees: The Banana Stand and Child Labor

Treatment of Employees: The Office and the Construction Site

International Business: “Light” Treason

Moral Development Arrested

Chapter 7: Bourgeois Bluths

Your Uncle Doesn’t Not Work Here Anymore: Marx, Labor, and Capital

It’s a Gaming Ship: Consumption and Leisure

There’s Always Money in the Banana Stand: Class Status and Performance

I Thought You Meant of the Things You Eat: the Bluths and the Politics of the Family

The Important Thing Is That You Guys Don’t Lose Focus on Yourselves: Narcissism as a Crisis of Bourgeois Identity

Part Three: Some Huge Mistakes

Chapter 8: What Whitey Isn’t Ready to Hear

You There, Reading This Book . . .

Whatever I Do, I Won’t Quote Hegel

It Ain’t Easy Bein’ White

Stuff Whitey Isn’t Ready to Hear; African-Americany Might Not Be Ready, Either . . .

An Ethics of Identity

Chapter 9: “I Just Blue Myself”

I Christen This Ship the Lucille

“I’ve Been a Horrible Mother.”

“Blueing” Oneself

The Hearer Doesn’t Just Lay There, Michael, If That’s What You Were Thinking

Chapter 10: To Bias Tobias

How to Solve a Problem Like Tobias

A Gender Enigma

The Man Inside Him

Mister Gay

Tobias, the Blow Hard

Denying the Man Inside Him

Gender Empowerment

Analraping Tobias

Tobias as the Ideal

Chapter 11: I’m Oscar.com

Bland (I mean, Ann), Marta, the Richters, Aristotle, and the Metaphysical Question

Oh My God . . . You’re Oscar. Dot com. [and George Sr. and the Metaphysical and Persistence Problems]

Larry (the Surrogate), Forget-Me-Nows, and Locke’s Criticism of Descartes

Thomas Reid, Gob, and the Problem of the “Forget-Me-Now”

Part Four: The One Where They Do Epistemology

Chapter 12: You Can’t Do Magic

Career Advice from Aristotle

The Virtues of an Illusionist

Why Gob Can’t Do Magic

The Magical World of Gob

Chapter 13: Is Justified True Bluth Belief Knowledge?

I Didn’t Even Know That There Was a Cabin . . . He Wasn’t Taking Me To . . .

As You May or May Not Know [JTB] and I Have Hit a Bit of a Rough Patch . . .

First You Dump All Over It, Now You Want to Know How It’s [Solved] . . .

Chapter 14: Bunkers and Balls

Choosing Between Wayne Jarvis and Barry Zuckerkorn

The Lenses of Wayne Jarvis, Barry Zuckerkorn, and George Michael Bluth

Q: War! What Is It Good For?! A: Well, Certainly Not Buster Bluth

How to Choose Between Bunkers and Balls

Who Knows What Balls Look Like?

In the Absence of Opie (Sorry, Ron)

Part Five: Solid As Iraq: Politics and Ethics Arrested

Chapter 15: No Touching! George Sr.’s Brush with Treason

“Do You Know How They Punish Treason?”—First Time . . .—“I’ve Never Heard of a Second!”

A Company Whose Founder May Be on Trial for Treason: The Case Against George Sr.

“He’s Guilty, Michael, of Medium to Heavy Treason”: The Degrees of Treason

“We Do Need to Stick Together Like a Family on This”: Why Treason Is Wrong

“I’ve Made a Huge Mistake”

Chapter 16: “I’ve Made a Huge Mistake”

“And I’m Not Afraid to Make Mistakes. Or Have You Forgotten to Read This . . .”

“Nobody Makes a Fool out of Our Family without My Help.”

“. . . She Keeps Saying That God Is Going to Show Me a Sign. The . . . Something of My Ways. Wisdom?”

Chapter 17: The Comedy of Contradiction

Seemingly Deceptive: Lindsay’s Lies

A Jealous Gob

Think of the Children

“I’m Not Sure if My Ethics Teacher Would Love It if I