Atlas Shrugged [431]
that was the truth of it-but we didn't like to think it, so the less we liked it, the louder we yelled about our love for the common good.
"Well, we got what we asked for. By the time we saw what it was that we'd asked for, it was too late. We were trapped, with no place to go. The best men among us left the factory in the first week of the plan. We lost our best engineers, superintendents, foremen and highest skilled workers. A man of self-respect doesn't turn into a milch cow for anybody. Some able fellows tried to stick it out, but they couldn't take it for long. We kept losing our men, they kept escaping from the factory like from a pesthole-till we had nothing left except the men of need, but none of the men of ability.
"And the few of us who were still any good, but stayed on, were only those who had been there too long. In the old days, nobody ever quit the Twentieth Century-and, somehow, we couldn't make ourselves believe that it was gone. After a while, we couldn't quit, because no other employer would have us-for which I can't blame him.
Nobody would deal with us in any way, no respectable person or firm.
All the small shops, where we traded, started moving out of Starnesville fast-till we had nothing left but saloons, gambling joints and crooks who sold us trash at gouging prices. The alms we got kept falling, but the cost of our living went up. The list of the factory's needy kept stretching, but the list of its customers shrank. There was less and less income to divide among more and more people. In the old days, it used to be said that the Twentieth Century Motor trademark was as good as the karat mark on gold. I don't know what it was that the Starnes heirs thought, if they thought at all, but I suppose that like all social planners and like savages, they thought that this trademark was a magic stamp which did the trick by some sort of voodoo power and that it would keep them rich, as it had kept their father. Well, when our customers began to see that we never delivered an order on time and never put out a motor that didn't have something wrong with it-the magic stamp began to work the other way around: people wouldn't take a motor as a gift, if it was marked Twentieth Century, And it came to where our only customers were men who never paid and never meant to pay their bills. But Gerald Starnes, doped by his own publicity, got huffy and went around, with an air of moral superiority, demanding that businessmen place orders with us, not because our motors were good, but because we needed the orders so badly.
"By that time, a village half-wit could see what generations of professors had pretended not to notice. What good would our need do to a power plant when its generators stopped because of our defective engines? What good would it do to a man caught on an operating table when the electric light went out? What good would it do to the passengers of a plane when its motor failed in mid-air?
And if they bought our product, not because of its merit, but because of our need, would that be the good, the right, the moral thing to do for the owner of that power plant, the surgeon in that hospital, the maker of that plane?
"Yet this was the moral law that the professors and leaders