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industries; Maureen Honey, Creating Rosie the Riveter: Class, Gender, and Propaganda During World War II (Amherst: University of Massachusetts Press, 1984); Ferdinand Lundberg and Marynia Farnham, Modern Woman: The Lost Sex (New York: Harper & Row, 1947); Elizabeth Hawes, Anything but Love: A Complete Digest of the Rules for Feminine Behaviour from Birth to Death, Given Out in Print, On Film, and Over the Air, Read, Seen, Listened to Monthly by Some 340,000,000 American Women (New York: Rinehart, 1948).

Periodicals:

Mabel Barbee Lee, “The Dilemma of the Educated Woman,” Atlantic (Dec. 1930); Genevieve Parkhurst, “Is Feminism Dead?” Harper’s (1935); “Anxious Ladies: To Be Wed) or Not to Be,” Mademoiselle (1938); Juliet Farnham, “How to Meet Men and Marry,” book excerpt, McCall’s (1943); “Somebody’s After Your Man!” Good House keeping (Aug., 1945); “In Marriage, It’s a Man’s Market!” New York Times Magazine (June 17, 1945); “Your Chances of Getting Married,” Good Housekeeping (Oct. 1946); “U.S. Marriage Rate Zooms to All-Time High,” Science Digest (Oct. 1947); “How Feminine Are You to Men?” Women’s Home Companion (May 1946); “No Date Is No Dis grace,” Women’s Home Companion (Nov. 1946); George Lawton, “Proof That She Is the Stronger Sex,” New York Times Magazine (Dec. 12, 1948); “The Unwilling Virgins,” Es quire (May 1949); “The High Cost of Dating,” Ladies’ Home Journal (Sept. 1949).

Advice/conduct guides:

Steven Hart and Lucy Brown, How to Get Your Man and Hold Him (New York: Dover, 1944); Cora Carle, How to Get a Husband (New York: Hedgehog Press, 1949); Jean and Gene Berger, Win Your Man and Keep Him (Chicago: Windsor Press, 1948); Judson T. and Mary G. Landis, Building a Successful Marriage (Englewood Cliffs, N.J.: Prentice-Hall, 1948).

On the emergence of bobby-soxers, see This Fabulous Century: 1940–50 (New York: Time-Life, 1969).

CHAPTER 5: THE SECRET SINGLE

Alfred Kinsey, Sexual Behavior in the Human Female (Philadelphia: Saunders, 1953); David Reisman, The Lonely Crowd, 2d ed. (Cambridge: Harvard University Press, 1964); C. Wright Mills, White Collar: The American Middle Class (New York: Oxford University Press, 1951); Mirra Komarovsky, Women in the Modern World: Their Education and Dilemmas (Boston: Little, Brown, 1953); Lawrence and Mary Frank, How to Be a Woman (Indianapolis: Bobbs-Merrill, 1954); Norman Hamilton, How to Woo and Keep Your Man (New York: William Fredericks, 1955); Robert O. Blood, Anticipating Your Marriage, the classic marriage text (New York: Free Press, 1957); Nicholas Drake, The Fifties in VOGUE (New York: Henry Holt, 1987); Rona Jaffe, The Best of Every thing (1958; New York: Avon, 1976); Joyce Johnson, Minor Characters: A Young Woman’s Coming of Age in the Beat Generation (New York: Washington Square, 1983); Herman Wouk, Marjorie Morningstar (Garden City, N.Y.: Doubleday, 1955); Winnie Dienes, Young, White and Miserable: Growing Up in the 1950s (Boston: Beacon Press, 1992); J. D. Salinger, Franny and Zooey (Boston: Little, Brown, 1961).

Periodicals:

“What You Should Know About Women, Even if You’re a Woman,” Collier’s (Nov. 1951); “No Right Age for a Girl to Marry,” New York Times (Oct. 19, 1952); Patty DeRoulf, “Must Bachelor Girls Be Immoral?” Coronet (Feb. 9, 1952); “Her First Date,” Look, (Dec. 1953); Juliet Tree, “When a Girl Lives Alone,” Good Housekeeping (Mar. 1953); “Life Calls on Seven Spinsters,” Life (June 8, 1953), in which Life went out and found spinsters as it might earlier have found the Dionne quints (seven sisters, thirty-eight to fifty-one, all wait on Dad and dress alike—quirky Mousketeer sensibility or psychopathology?); “How to Be Marriageable,” Ladies’ Home Journal (Mar. 1954); James A. Skardon, “Room, Board and Romance,” a series on new coed board inghouses in San Francisco, New York Herald Tribune (Oct. 20, 1954); “Is Marriage the Trap?” Mademoiselle (Dec. 1955); Anita Colby, “In Defense of the Single Woman,” Look (Nov. 29, 1955); “The Date Line,” Good Housekeeping (Oct. 1956); “Some Persons Should Stay Single,” Science Digest (May 1956); Life Magazine Special