Best Business Practices for Photographers [66]
Next up is another solution—HindSight's Photo Price Guide. The interface is different, and I know a number of photographers who swear by it. The example in Figure 7.6 considers a price for the use of a photograph in an advertisement that is appearing at a quarter page with a magazine with 20,000 to 49,000 circulation. A multiplier is being viewed, which suggests that if the ad is in a trade magazine, there should be a 10-percent increase in the rate. There is a Tips/Cautions tab and a great deal of other information at your fingertips.
Figure 7.6
HindSight's Photo Price Guide.
Figure 7.7 shows another example—this time for the use of a photograph on a website. I have selected an "inside page," and the square pixels are 200,000 (which equates to roughly a 450-pixel-by-450-pixel ad), and the figure that comes up is $400 for one year's use. Again, a multiplier of 2× is being added because this website is for a general public website with a national audience, so the final figure is $800.
Figure 7.7
Guide for use of a photograph on a website.
Photo Price Guide also has assignment information and guidance. In the example in Figure 7.8, I have clicked on 1 Day in the Annual Report subcategory of Corporate. I have selected "on location—medium production," which does not affect the multiplier, nor does the duration of one year or the region, which is national. I keyed in $1,800, and then I could choose to click Transfer, which would carry the information on to a quote document. Again, the Description and Tips/Cautions tabs are places to visit as you are best preparing your estimate.
Unlike Cradoc's fotoQuote and James Cook's HindSight Photo Price Guide, Lou Lesko's BlinkBid does not have dollar figures or stock pricing tips. However, BlinkBid is among the best solutions I can find for off-the-shelf software to prepare and present your estimates. Lou (like Cradoc and James) is a photographer, and he basically took his experience doing all manner of photography and put together BlinkBid.
In BlinkBid, by clicking Create a New Job, I can enter all of the relevant information about the job, as shown in Figure 7.9, in the Overview tab.
Figure 7.8
Another Photo Price Guide example.
Figure 7.9
BlinkBid's Overview tab.
The next tab is Terms, and this is where you would enter in the rights package and other information. In this case, here are the terms:
Usage License. One time use in the 2010 Annual Report of the XYZ Widget Company. Annual Report is defined as "a document issued once each year by a corporation, outlining details of the company's income, expenditures, long-range plans, etc., for distribution to shareholders, the press, and others," and is identified by PLUS PGID#:11840000 0100. Use to appear inside, at a size no less than 1/2 page, and a press run of no more than 50,000.
Estimate Terms. Estimate is valid for 15 days from the date of issue. Fees and expenses quoted are for the original job description and layouts only and for the usage specified. Final billing will reflect actual expenses. A purchase order or signed estimate and 50 percent of the estimate total is due upon booking. All rights not specifically granted in writing, including copyright, remain the exclusive property of John Harrington Photography.
Invoice Terms. Invoice is payable upon receipt. A late charge of 1.5 percent per month will apply after 30 days. License usage rights are transferred upon full payment of this invoice. Failure to make payments voids any license granted and constitutes copyright infringement. All rights not specifically granted in writing, including copyright, remain the exclusive property of John Harrington Photography.
All of these fields are editable—and in fact, the Usage License box starts empty, so you can put in it whatever you want. Figure 7.10 shows how that