Blink_ The Power of Thinking Without Thinking - Malcolm Gladwell [33]
The IAT is more than just an abstract measure of attitudes. It’s also a powerful predictor of how we act in certain kinds of spontaneous situations. If you have a strongly pro-white pattern of associations, for example, there is evidence that that will affect the way you behave in the presence of a black person. It’s not going to affect what you’ll choose to say or feel or do. In all likelihood, you won’t be aware that you’re behaving any differently than you would around a white person. But chances are you’ll lean forward a little less, turn away slightly from him or her, close your body a bit, be a bit less expressive, maintain less eye contact, stand a little farther away, smile a lot less, hesitate and stumble over your words a bit more, laugh at jokes a bit less. Does that matter? Of course it does. Suppose the conversation is a job interview. And suppose the applicant is a black man. He’s going to pick up on that uncertainty and distance, and that may well make him a little less certain of himself, a little less confident, and a little less friendly. And what will you think then? You may well get a gut feeling that the applicant doesn’t really have what it takes, or maybe that he is a bit standoffish, or maybe that he doesn’t really want the job. What this unconscious first impression will do, in other words, is throw the interview hopelessly off course.
Or what if the person you are interviewing is tall? I’m sure that on a conscious level we don’t think that we treat tall people any differently from how we treat short people. But there’s plenty of evidence to suggest that height — particularly in men — does trigger a certain set of very positive unconscious associations. I polled about half of the companies on the Fortune 500 list — the list of the largest corporations in the United States — asking each company questions about its CEO. Overwhelmingly, the heads of big companies are, as I’m sure comes as no surprise to anyone, white men, which undoubtedly reflects some kind of implicit bias. But they are also almost all tall: in my sample, I found that on average, male CEOs were just a shade under six feet tall. Given that the average American male is five foot nine, that means that CEOs as a group have about three inches on the rest of their sex. But this statistic actually understates the matter. In the U.S. population, about 14.5 percent of all men are six feet or taller. Among CEOs of Fortune 500 companies, that number is 58 percent. Even more striking, in the general American population, 3.9 percent of adult men are six foot two or taller. Among my CEO sample, almost a third were six foot two or taller.
The lack of women or minorities among the top executive ranks at least has a plausible explanation. For years, for a number of reasons having to do with discrimination and cultural patterns, there simply weren’t a lot of women and minorities entering the management ranks of American corporations. So, today, when boards of directors look for people with the necessary experience to be candidates for top positions, they can argue somewhat plausibly that there aren’t a lot of women and minorities in the executive pipeline. But this is not true of short people. It is possible to staff a large company entirely with white males, but it is not possible to staff a large company without short people. There simply aren’t enough tall people to go around. Yet few of those short people ever make