Co-Opetition - Adam M. Brandenburger [0]
—Warren Spector, Executive Vice President, Bear Stearns & Co. Inc.
“A business book that’s also a compelling page-turner! Brandenburger and Nalebuff take business strategy to the next level by turning new, complex, sophisticated ideas into significant and easy-to-use business tools. My thinking and decision making are already better.”
—Kenneth D. Brody, formerly President and Chairman, Export-Import Bank of the United States, and Partner, Goldman, Sachs & Co.
“Co-opetition is clearly the businessperson’s handbook to take us into the next millennium. Visual, but concise, here you will see strategies developed from real-life situations. Finally a business book of substance rather than warmed-over clichés. The theories expressed will change the way you look at your competitors, your suppliers, and your compatriots. It will definitely change the way you plan and run your business.”
—Robert R. Taylor, entrepreneur, creator of Softsoap liquid soap, Check-Up toothpaste, and the Obsession and Eternity fragrances
“A revolutionary approach to success in business—a form of thinking that is holistic, relational, contextual, and nourishing with a winning outcome for all those involved. Co-opetition could very well be the Eighth Law for Spiritual and Financial Success.”
—Deepak Chopra, author of The Seven Spiritual Laws of Success
“Co-opetition is a word and a book that will make a mark on your thinking and behavior at work and, for that matter, elsewhere. The concepts provided by Professors Brandenburger and Nalebuff will challenge your thinking and your old models of behavior. You will walk away from this book with a useful new business mantra, ‘Change the Game.’ ”
—Ron Ferguson, CEO, General Re
“Co-opetition gives executives what they need most: a technique for making the right strategic decisions, even in the most compli cated business situations. I can’t imagine a modern business which wouldn’t benefit enormously from this book.”
—Rebecca Mark, Chairman & CEO, Enron Development Corporation
“Health care has recently become a war zone. Co-opetition will help turn it into something else: an arena where cooperation combines with competition to produce greater benefits for everyone.”
—Dick Brannin, Manager, Program Planning, Kaiser Permanente
“Co-opetition will open your eyes to new possibilities for profit in all your business relationships. It’s a gift to bestow, not just on your partners, but also on your competitors.”
—Lydia Marshall, Executive Vice President, Marketing, Sallie Mae
“Fast-paced, interesting, and full of cases, I raced through Co-opetition in one marathon sitting. We all recognize that we’re in a game of business of sorts, but we don’t always see the whole game. Having all the elements—players, added values, rules, tactics, and scope—laid out was very useful. I found myself mapping our own behavior at PepsiCo along these dimensions just to explore how we’ve changed the game—and more important, how we can do so in the future.”
—Indra K. Nooyi, Senior Vice President, Strategic Planning, PepsiCo
“Small-company owners like myself will find Co-opetition uniquely helpful and relevant for day-to-day business. I found myself underlining passages which I gave to my sales manager and purchasing agent.”
—John S. Lapides, President, United Aluminum
“In a business environment of constant technological revolutions, Co-opetition provides a powerful, systematic framework to see new market opportunities from different perspectives. Here at Xerox, we’re using these game theory concepts to seek business value propositions for the dynamic interplay of emergent markets with emergent technologies. Every manager and engineer should have a copy of this brilliant book.”
—Mark Myers, SVP, Corporate Research and Technology, Xerox
“Co-opetition shows you how to benefit from both aspects