• Choose a category
• All
• Classic-Fiction

By Root 759 0

” Warner Bros, offers the deal “Buy Batman Forever and get $5 off Fuji film or $3 off any of the MGM/UA lames Bond movies.”

18. Corpus Christi Caller Times, October 8, 1993.

19. Communications Daily, October 13, 1993.

20. Ibid.

21. Corpus Christi Caller Times, October 19, 1993.

22. Ibid., November 17, 1993.

23. Television Digest, November 22, 1993.

24. Some of this information is from “Bitter Competition: The Holland Sweetener Company versus NutraSweet,” Harvard Business School Publishing, 9-794-079 to 9-794-085, 1993.

25. In late 1993, one year after the U.S. market opened up, Holland Sweetener brought an additional 1,500 tonnes of capacity on-line. See the epilogue to the Holland Sweetener story in the Players chapter.

Table of Contents

Cover

Title Page

Copyright

Foreword to the Paperback Edition

Production Notes

Part I: The Game of Business

1. War and Peace

2. Co-opetition

Thinking Complements

The Value Net

Surfing the Net

Playing Multiple Roles

Friend or Foe?

3. Game Theory

Added Value

Rules

Perceptions

Boundaries

Rationality and Irrationality

The Elements of a Game

Part II: The Parts of Strategy

How to Change the Game

4. Players

Becoming a Player

Bringing in Other Players

Changing the Players

5. Added Values

Added Value of a Monopoly

Added Value in a Competitive World

Added Value of a Relationship

Imitation

Changing the Added Values

6. Rules

Contracts with Customers

Contracts with Suppliers

Mass-Market Rules

Government Rules

Changing the Rules

7. Tactics

Lifting the Fog

Preserving the Fog

Stirring Up the Fog

Is PART the Whole?

8. Scope

Links between Games

Links through Added Values

Links through Rules

Links through Tactics

The Larger Game

9. Being Ready for Change

Notes