Coco Chanel_ An Intimate Life - Lisa Chaney [115]
Charles Dullin said, “Many society people came to the performances because of Chanel, Picasso and Cocteau.” The play was a success, and while the likes of André Gide and the poet Ezra Pound spoke in its favor, in the end, it was Gabrielle who was commended for her costumes, rather more than her collaborators.
By March 1923, elite magazines such as Vogue were writing that “Gabrielle Chanel is now famous for her treatment of the youthful short-skirted silhouette which innumerable smart women have achieved.” While a leader of fashion, at the same time, Gabrielle was almost “outside” it. Thus Vogue wrote, “She doesn’t concern herself with fashion but with her fashion, she improvises dresses which . . . do not age.”
The following month, the magazine stated, “There is not only a Chanel Collection, there is a Chanel ‘style’ made of youth, suppleness . . . [Its] somewhat sporty, yet very feminine look, met the needs of our time so well that women adopted it with enthusiasm as soon as it appeared.” Gabrielle herself was always the best advertisement for her fashions, and Vogue wrote, “Mlle Chanel . . . wears the designs her clients love with so much chic herself . . . that her daring provokes admiration; her success applause!” And in August, about a Diaghilev gala, the magazine cooed, “Snobs would have given anything to be there that night! Just think: the Marquise de Ludres is on the right . . . the Comtesse de Beaumont . . . the Duchesse de Gramont . . . Comtesse de Requena, Mme Sert, Grande Duchesse Marie, the Comtesse de Chevigné.” (All, except Requena, were dressed by Gabrielle.) Vogue continued, “And there is Gabrielle Chanel, dressed entirely in white, and covered in pearls.”
Three more of that summer’s grand events give a flavor of Gabrielle’s entertainment: the Beaumonts’ fabulous annual fancy dress ball; Diaghilev’s premiere party for Stravinsky’s ballet Les Noces, at Le Boeuf sur le Toit; and a now-fabled party for Stravinsky, given by the wealthy expatriate American socialites Sara and Gerald Murphy, said to be the inspiration for F. Scott Fitzgerald’s Nicole and Dick Diver in Tender Is the Night.
Gabrielle could not only be found more than once a week at Le Boeuf, she went to other restaurants and clubs and also entertained regularly at the Faubourg Saint-Honoré. One marvels at her energy and how she fitted any work into her punishing social schedule. Unsurprisingly, one finds references to her constant lack of time. A terse note to Etienne de Beaumont refers to a meeting that “wasn’t worth the trouble”; another tells him she can’t make an event: “I am sorry but not free tonight”; and yet another turns down an invitation because, finally, she admits, “I am too tired, forgive me.”18
Gabrielle’s chief competitors had been the couturiers Lanvin, Paquin, Cheruit, Patou and Poiret, but, increasingly, she had edged her way out in front. Somehow, besides the socializing, Gabrielle not only found the time to work, she was also dedicated to it. The result of this intense application was a couture that received more plaudits with every season. Again and again, the magazines put their seal of approval on what Vogue described as her “unvarying Short and Slender Silhouette.” It trumpeted the fact that Gabrielle made outfits “the modern woman of today likes best, the type which is best adapted to her life. The clothes made by this designer are simple, becoming, and above all youthful.”
The commentators were intrigued by Gabrielle’s capacity to be “beguiling and consistent without being monotonous. Witness her endless variety within narrow limits.” There were reports of long, straight coats of light wool or silk crepe, lined, for example, with a printed crepe used again for the simple frock underneath. (This was one of Gabrielle’s clever methods of simplification and would become a Chanel trademark.) Another detail that became a signature element was Gabrielle’s introduction of the camellia flower, probably first used in 1922, embroidered on a blouse.
The flower had both exotic and forbidden associations.