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Collapse_ How Societies Choose to Fail or Succeed - Jared Diamond [263]

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the newly invented tanks only individually and just in support of attacking infantry. Hence France constructed an even more elaborate and expensive system of fortifications, the Maginot Line, to guard its eastern frontier against Germany. But the German army staff, having been defeated in World War I, recognized the need for a different strategy. It used tanks rather than infantry to spearhead its attacks, massed the tanks into separate armored divisions, bypassed the Maginot Line through forested terrain previously considered unsuitable for tanks, and thereby defeated France within a mere six weeks. In reasoning by false analogy after World War I, French generals made a common mistake: generals often plan for a coming war as if it will be like the previous war, especially if that previous war was one in which their side was victorious.

The second stop on my road map, after a society has or hasn’t anticipated a problem before it arrives, involves its perceiving or failing to perceive a problem that has actually arrived. There are at least three reasons for such failures, all of them common in the business world and in academia.

First, the origins of some problems are literally imperceptible. For example, the nutrients responsible for soil fertility are invisible to the eye, and only in modern times did they become measurable by chemical analysis. In Australia, Mangareva, parts of the U.S. Southwest, and many other locations, most of the nutrients had already been leached out of the soil by rain before human settlement. When people arrived and began growing crops, those crops quickly exhausted the remaining nutrients, with the result that agriculture failed. Yet such nutrient-poor soils often bear lush-appearing vegetation; it’s just that most of the nutrients in the ecosystem are contained in the vegetation rather than in the soil, and are removed if one cuts down the vegetation. There was no way for the first colonists of Australia and Mangareva to perceive that problem of soil nutrient exhaustion—nor for farmers in areas with salt deep in the ground (like eastern Montana and parts of Australia and Mesopotamia) to perceive incipient salinization—nor for miners of sulfide ores to perceive the toxic copper and acid dissolved in mine runoff water.

Another frequent reason for failure to perceive a problem after it has arrived is distant managers, a potential issue in any large society or business. For example, the largest private landowner and timber company in Montana today is based not within that state but 400 miles away in Seattle, Washington. Not being on the scene, company executives may not realize that they have a big weed problem on their forest properties. Well-run companies avoid such surprises by periodically sending managers “into the field” to observe what is actually going on, while a tall friend of mine who was a college president regularly practiced with his school’s undergraduates on their basketball courts in order to keep abreast of student thinking. The opposite of failure due to distant managers is success due to on-the-spot managers. Part of the reason why Tikopians on their tiny island, and New Guinea highlanders in their valleys, have successfully managed their resources for more than a thousand years is that everyone on the island or in the valley is familiar with the entire territory on which their society depends.

Perhaps the commonest circumstance under which societies fail to perceive a problem is when it takes the form of a slow trend concealed by wide up-and-down fluctuations. The prime example in modern times is global warming. We now realize that temperatures around the world have been slowly rising in recent decades, due in large part to atmospheric changes caused by humans. However, it is not the case that the climate each year has been exactly 0.01 degree warmer than in the previous year. Instead, as we all know, climate fluctuates up and down erratically from year to year: three degrees warmer in one summer than in the previous one, then two degrees warmer the next summer, down

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