Crisis on Campus_ A Bold Plan for Reforming Our Colleges and Universities - Mark C. Taylor [27]
A second distinctive characteristic of decentralized digital networks is that they are interactive. These networks are not centralized hierarchical structures in which the sender is active (i.e., a producer) and the recipients are passive (i.e., consumers); rather, they facilitate free exchange in which everybody can be both active and passive and, thus, participate both as a producer and as a consumer.
In terms of traditional pedagogical practices, centralized broadcast networks resemble the lecture format and decentralized interactive networks simulate a seminar arrangement. It is important to stress that distributed networks facilitate exchange not only between instructor and student but also among students themselves. In my experience, online class exchanges tend to generate additional discussion groups and forums, which often expand beyond the members of the class. Obviously, such interactivity is not limited by physical proximity but can occur among all people who have access to the necessary technology. Several of my courses have led to international discussion groups with students from the United States, Europe and Australia. The possibilities for interaction extend from individuals to institutions. As we will see below, online teleconferencing technology opens new possibilities for cooperation among colleges and universities as well as other institutions and organizations throughout the world.
Third, interactivity promotes diversity and increases both the freedom and the responsibility of members on the network. When consumers become producers, they do not have to accept what others present but have the freedom to respond in creative ways. With the interactivity established by network technology, there is a shift from mass production to mass customization. Consider, for example, the way in which the iPod led to a severe weakening in sales of CDs by allowing people to customize their music selection rather than purchase songs they don’t want. In one of the most creative uses of the iPhone I know, artist David Hockney is producing and distributing original artwork to individuals on the Web. This model could easily be adapted to create and distribute educational materials. In a later chapter, I will show how these developments reconfigure the responsibilities of teachers and give students more freedom to help fashion their own education.
Fourth, digital technology allows for reproduction without any loss of quality; the copy, in other words, is just as good as the original. Moreover, data can be stored