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By Root 1018 0

American dream is drained of transcendence. It is a faith in the supremacy of the material over the spiritual. There is, though, another side to Willy, a side represented by the sense of insufficiency which sends him searching through his memories, hunting for the origin of failure, looking for expiation. It is a side, too, represented by his son Biff, who has inherited this aspect of his sensibility, as Happy has inherited the other. Biff is drawn to nature, to working with his hands. He has a sense of poetry, an awareness that life means more than the dollars he earns. Willy has that too. The problem is that he thinks it is irrelevant to the imperatives of his society and hence of his life, which, to him, derives its meaning from that society.

Next door, however, in the form of Charley and Bernard, is another version of the dream, a version turning not on self-delusion and an amoral drive for success, but hard work and charity. What Miller attacks, then, is not the American dream of Thomas Jefferson and Benjamin Franklin, but the dream as interpreted and pursued by those for whom ambition replaces human need, and for whom the trinkets of what Miller called the “new American Empire in the making” were taken as tokens of true value. When, on the play’s opening night, a woman called Death of a Salesman a “time bomb under American capitalism,” Miller’s response was to hope that it was, “or at least under the bullshit of capitalism, this pseudo life that thought to touch the clouds by standing on top of a refigerator, waving a paid-up mortgage at the moon, victorious at last.” (184) The play, of course, goes beyond such particularities. If it did not it would not be played as often as it is around the world. At the same time it has a distinctly American accent and places at its heart a distinctly American figure—the salesman.

In choosing a salesman for his central character Miller was identifying an icon of his society seized on equally by other writers before and since, not least because a salesman always trades in hope, a brighter future. In The Guilded Age Mark Twain sees the salesman as a trickster, literally selling America to the gullible. Sinclair Lewis chose a car salesman as the key to his satire of American values, as, decades later, John Updike was to do in his Rabbit Angstrom books. The central figure in Eugene O’Neill’s The Iceman Cometh is a salesman, as is Stanley Kowalski in Tennessee Williams’s A Streetcar Named Desire and Rubin Flood in William Inge’s The Dark at the Top of the Stairs. David Mamet’s Glengarry, Glen Ross once again featured real estate salesmen, the symbolism of which is obvious. But what did Hickey sell, in The Iceman Cometh? He sold the same thing as Willy Loman, a dream of tomorrow, a world transformed, only to discover that meaning resides somewhere closer to home.

Willy’s real creative energy goes into work on his house (“He was a happy man with a batch of cement”). But that is not something he can sell. What, then, does he sell? There were those who thought that a vital question, including Mary McCarthy and Rhoda Koenig (for whom his failure to offer this answer was a certain sign of the play’s insignificance). But as Miller himself replied, he sells what a salesman always has to sell, himself. As Charley insists, “The only thing you got in this world is what you can sell.” As a salesman he has got to get by on a smile and a shoeshine. He has to charm. He is a performer, a confidence man who must never lack confidence. His error is to confuse the role he plays with the person he wishes to be. The irony is that he, a salesman, has bought the pitch made to him by his society. He believes that advertisements tell the truth and is baffled when reality fails to match their claims. He believes the promises that America made to itself—that in this greatest country on earth success is an inevitability.

Willy Loman is a man who never finds out who he is. He believes that the image he sees reflected in the eyes of those before whom he performs is real. As a salesman he stages a performance