Dr. Seuss and Philosophy - Jacob M. Held [132]
Just before his initial description of the Thneed, the Once-ler assured the Lorax of his good—or at least not bad—intentions: “‘Look, Lorax,’ I said. ‘There’s no cause for alarm. / I chopped just one tree. I am doing no harm. / I’m being quite useful. This thing is a Thneed’” (Lorax). And it’s hard to object, really, to the Once-ler’s claim, since Thneeds haven’t yet had a chance to have a practical impact on the society or to have an ethical impact on the distribution of scarce resources, and the environmental impact of cutting down and using up one Truffula Tree probably really is so small as to be “no harm,” or not enough of a harm to be particularly concerned about. But once the Once-ler brought many of his relatives to his factory, where they all knitted Thneeds, the impact of Thneed consumption begins to be felt quickly.
Now, consumption in and of itself is not necessarily morally problematic, and DesJardins admits as much: “What we might call ‘smart consumption’ or ‘good consumption’ recognizes the many good reasons there are to consume and seeks to distinguish good from bad consumption.”4 Bad consumption, clearly, is the “too much” consumption that we have discussed in the previous paragraphs; what could good consumption be? DesJardins has only a brief suggestion: “One does not sacrifice by consuming less if what one consumes is better.”5 Although DesJardins doesn’t refer to it directly, we think that his drawing this distinction is meant to pick up on the work of Mark Sagoff. In “Do We Consume Too Much?” Sagoff argues that at least some of our worries about our rate of consumption are unfounded: various ecologically minded prognosticators have been predicting impending human and ecological disasters (food shortages, energy shortages, and the like) at least since the seventies, none of which have come about. Instead, Sagoff argues, we find ourselves detached and distanced from one another, from our homes and communities, and from the natural world around us by the impacts of our consumption patterns.6
Rather than urge less consumption, Sagoff (like DesJardins) recommends a smarter approach to consumption:
The alternative approach suggests not so much that we consume less but that we invest more. Environmentalists could push for investment in technologies that increase productivity per unit of energy, get more economic output from less material input, recycle waste, provide new sources of power, replace transportation in large part with telecommunication, and move from an industrial to a service economy.7
In short,