• Choose a category
• All
• Classic-Fiction

By Root 1857 0

nationalism dissipated into an attitude rather than any concrete program, a collection of grievances and not an organized force, images and sounds that crowded the airwaves and conversation but without any corporeal existence. Among the handful of groups to hoist the nationalist banner, only the Nation of Islam had any significant following: Minister Farrakhan’s sharply cadenced sermons generally drew a packed house, and still more listened to his radio broadcasts. But the Nation’s active membership in Chicago was considerably smaller—several thousand, perhaps, roughly the size of one of Chicago’s biggest black congregations—a base that was rarely, if ever, mobilized around political races or in support of broad-based programs. In fact, the physical presence of the Nation in the neighborhoods was nominal, restricted mainly to the clean-cut men in suits and bow ties who stood at the intersections of major thoroughfares selling the Nation’s newspaper, The Final Call.

I would occasionally pick up the paper from these unfailingly polite men, in part out of sympathy to their heavy suits in the summer, their thin coats in winter; or sometimes because my attention was caught by the sensational, tabloid-style headlines (CAUCASIAN WOMAN ADMITS: WHITES ARE THE DEVIL). Inside the front cover, one found reprints of the minister’s speeches, as well as stories that could have been picked straight off the AP news wire were it not for certain editorial embellishments (“Jewish Senator Metzenbaum announced today …”). The paper also carried a health section, complete with Minister Farrakhan’s pork-free recipes; advertisements for Minister Farrakhan’s speeches on videocassette (VISA or MasterCard accepted); and promotions for a line of toiletries—toothpaste and the like—that the Nation had launched under the brand name POWER, part of a strategy to encourage blacks to keep their money within their own community.

After a time, the ads for POWER products grew less prominent in The Final Call; it seems that many who enjoyed Minister Farrakhan’s speeches continued to brush their teeth with Crest. That the POWER campaign sputtered said something about the difficulty that faced any black business—the barriers to entry, the lack of finance, the leg up that your competitors possessed after having kept you out of the game for over three hundred years.

But I suspected that it also reflected the inevitable tension that arose when Minister Farrakhan’s message was reduced to the mundane realities of buying toothpaste. I tried to imagine POWER’s product manager looking over his sales projections. He might briefly wonder whether it made sense to distribute the brand in national supermarket chains where blacks preferred to shop. If he rejected that idea, he might consider whether any black-owned supermarket trying to compete against the national chains could afford to give shelf space to a product guaranteed to alienate potential white customers. Would black consumers buy toothpaste through the mail? And what of the likelihood that the cheapest supplier of whatever it was that went into making toothpaste was a white man?

Questions of competition, decisions forced by a market economy and majoritarian rule; issues of power. It was this unyielding reality—that whites were not simply phantoms to be expunged from our dreams but were an active and varied fact of our everyday lives—that finally explained how nationalism could thrive as an emotion and flounder as a program. So long as nationalism remained a cathartic curse on the white race, it could win the applause of the jobless teenager listening on the radio or the businessman watching late-night TV. But the descent from such unifying fervor to the practical choices blacks confronted every day was steep. Compromises were everywhere. The black accountant asked: How am I going to open an account at the black-owned bank if it charges me extra for checking and won’t even give me a business loan because it says it can’t afford the risk? The black nurse said: White folks I work with ain’t so bad, and even if they