Empire of Illusion - Chris Hedges [28]
In his book Public Opinion, Walter Lippmann distinguished between “the world outside and the pictures in our heads.” He defined a “stereotype” as an oversimplified pattern that helps us find meaning in the world. Lippmann cited examples of the crude “stereotypes we carry about in our heads” of whole groups of people such as “Germans,” “South Europeans,” “Negroes,” “Harvard men,” “agitators,” and others. These stereotypes, Lippmann noted, give a reassuring and false consistency to the chaos of existence. They offer easily grasped explanations of reality and are closer, as Boorstin noted, to propaganda because they simplify rather than complicate.33
Pseudo-events, dramatic productions orchestrated by publicists, political machines, television, Hollywood, or advertisers, however, are very different. They have the capacity to appear real, even though we know they are staged. They are capable because they can evoke a powerful emotional response of overwhelming reality and replacing it with a fictional narrative that often becomes accepted as truth. The power of pseudo-events to overtake reality was what plunged the marines who returned from Iwo Jima into such despair. The unmasking of a stereotype damages and often destroys its credibility. But pseudo-events are immune to this deflation. The exposure of the elaborate mechanisms behind the pseudo-event only adds to its fascination and its power. This is the basis of the convoluted television reporting on how effectively political campaigns and candidates have been stage-managed. Reporters, especially those on television, no longer ask whether the message is true but rather whether the pseudo-event worked or did not work as political theater. Pseudo-events are judged on how effectively we have been manipulated by illusion. Those events that appear real are relished and lauded. Those that fail to create a believable illusion are deemed failures. Truth is irrelevant. Those who succeed in politics, as in most of the culture, are those who create the most convincing fantasies.
A public that can no longer distinguish between truth and fiction is left to interpret reality through illusion. Random facts or obscure bits of data and trivia are used either to bolster illusion and give it credibility, or discarded if they interfere with the message. The worse reality becomes—the more, for example, foreclosures and unemployment sky-rocket—the more people seek refuge and comfort in illusions. When opinions cannot be distinguished from facts, when there is no universal standard to determine truth in law, in science, in scholarship, or in reporting the events of the day, when the most valued skill is the ability to entertain, the world becomes a place where lies become true, where people can believe what they want to believe. This is the real danger of pseudo-events and why pseudo-events are far more pernicious than stereotypes. They do not explain reality, as stereotypes attempt to, but replace reality. Pseudo-events redefine reality by the parameters set by their creators. These creators, who make massive profits selling illusions, have a vested interest in maintaining the power structures they control.
The old production-oriented culture demanded what the historian Warren Susman termed character. The new consumption-oriented culture demands what he called personality. The shift in values is a shift from a fixed morality to the artifice of presentation. The old cultural values of thrift and moderation honored hard work, integrity, and courage. The consumption-oriented culture honors charm,