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Erikson, Robert S., and Christopher Wlezien. 2008. “Are Political Markets Really Superior to Polls as Election Predictors?” Public Opinion Quarterly 72 (2):190–215.

Farmer, Mary K. 1992. “On the Need to Make a Better Job of Justifying Rational Choice Theory.” Rationality and Society 4 (4):411–20.

Fehr, Ernst, and Urs Fischbacher. 2003. “The Nature of Human Altruism.” Nature 425:785–91.

Fehr, Ernst, and Simon Gachter. 2000. “Cooperation and Punishment in Public Goods Experiments.” American Economic Review 90 (4): 980–94.

———. 2002. “Altruistic Punishment in Humans.” Nature 415:137–40.

Feld, Scott L. 1981. “The Focused Organization of Social Ties.” American Journal of Sociology 86 (5):1015–35.

Ferdows, Kasra, Michael A. Lewis, and Jose A. D. Machuca. 2004. “Rapid-Fire Fulfillment.” Harvard Business Review 82 (11).

Festinger, Leon. 1957. A Theory of Cognitive Dissonance. Palo Alto, CA: Stanford University Press.

Fiorina, Morris P., Samuel J. Abrams, and Jeremy C. Pope. 2005. Culture Wars? The Myth of a Polarized America. New York: Pearson Longman.

Fischhoff, Baruch. 1982. “For Those Condemned to Study the Past: Heuristics and Biases in Hindsight.” In Judgment Under Uncertainty: Heuristics and Biases, ed. D. Kahneman, P. Slovic, and A. Tversky. New York: Cambridge University Press.

Fisher, Marshall. 2009. “Rocket Science Retailing: The 2006 Philip McCord Morse Lecture.” Operations Research 57 (3):527–40.

Fodor, Jerry. 2006. “How the Mind Works: What We Still Don’t Know.” Daedalus 135 (3):86–94.

Frank, Robert H. 2007. The Economic Naturalist: In Search of Explanations for Everyday Enigmas. New York: Perseus Books Group.

Freeman, Linton C. 2004. The Development of Social Network Analysis. Vancouver, British Columbia: Empirical Press.

Friedman, Jeffrey, ed. 1996. The Rational Choice Controversy: Economic Models of Politics Reconsidered. New Haven, CT: Yale University Press.

Frist, Bill, Mark McCellan, James P. Pinkerton, et al. 2010. “How the G.O.P. Can Fix Health Care.” New York Times, Feb. 21.

Gabel, Jon R. 2009. “Congress’s Health Care Numbers Don’t Add Up.” New York Times, Aug. 25.

Gaddis, John Lewis. 2002. The Landscape of History: How Historians Map the Past. Oxford, UK: Oxford University Press.

Gawande, Atul. 2008. Better: A Surgeon’s Notes on Performance. London: Profile Books.

Geertz, Clifford. 1975. “Common Sense as a Cultural System.” The Antioch Revew 33 (1):5–26.

Gelb, Leslie. 2009. Power Rules: How Common Sense Can Rescue American Foreign Policy. New York: Harper Collins.

Gelman, Andrew, David Park, Boris Shor, et al. 2008. Red State, Blue State, Rich State, Poor State: Why Americans Vote the Way They Do. Princeton, NJ: Princeton University Press.

Gerber, Alan S., Dean Karlan, and Daniel Bergan. 2009. “Does the Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions.” American Economic Journal: Applied Economics 1 (2):35–52.

Gigerenzer, Gerd. 2007. Gut Feelings: The Intelligence of the Unconscious. New York: Viking.

Gigerenzer, Gerd, Peter M. Todd, and ABC Research Group. 1999. Simple Heuristics That Make Us Smart, ed. S. Rich. New York: Oxford University Press.

Gilbert, Daniel. 2006. Stumbling on Happiness. New York: Alfred A. Knopf.

Gilovich, Thomas, Dale Griffin, and Daniel Kahneman, eds. 2002. Heuristics and Biases: The Psychology of Intuitive Judgment. Cambridge, UK: Cambridge University Press.

Ginsberg, Jeremy, Matthew H. Mohebbi, Rajan S. Patel, et al. 2008. “Detecting Influenza Epidemics Using Search Engine Query Data.” Nature 457 (7232):1012–14.

Giuliani, Elisa, Roberta Rabellotti, and Meine P. van Dijk. 2005. Clusters Facing Competition: The Importance of External Linkages. Farnham, UK: Ashgate Publishing Co.

Gladwell, Malcolm 1999. “Six Degrees of Lois Weisberg.” New Yorker 11: 52–63.

Gladwell, Malcolm. 2000. The Tipping Point: How Little Things Can Make a Big Difference. New York: Little, Brown.

Gelman, Andrew, Jeffery Lax, and Justin Phillips. 2010. “Over Time, a Gay Marriage