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Everything Is Obvious_ _Once You Know the Answer - Duncan J. Watts [126]

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M. 2007. “Institutions and Individuals: Interaction and Evolution.” Organization Studies 28 (1):95–116.

Holmstrom, Bengt, and Paul Milgrom. 1991. “Multitask Principal-Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design.” Journal of Law, Economics & Organization 7:24–52.

Hoorens, Vera. 1993. “Self-Enhancement and Superiority Biases in Social Comparison.” European Review of Social Psychology 4 (1):113–39.

Howard, Philip K. 1997. The Death of Common Sense. New York: Warner Books.

Howe, Jeff. 2006. “The Rise of Crowdsourcing.” Wired Magazine 14 (6):1–4.

———. 2008. Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. New York: Crown Business.

Hu, Ye, Leonard M. Lodish, and Abba M. Krieger. 2007. “An Analysis of Real World TV Advertising Tests: A 15-year Update.” Journal of Advertising Research 47 (3):341.

Huckfeldt, Robert, Paul E. Johnson, and John Sprague. 2004. Political Disagreement: The Survival of Disagreement with Communication Networks. Cambridge, UK: Cambridge University Press.

Huckfeldt, Robert, and John Sprague. 1987. “Networks in Context: The Social Flow of Political Information.” American Political Science Review 81 (4):1197–1216.

Ijiri, Yuji, and Herbert A. Simon. 1975. “Some Distributions Associated with Bose-Einstein Statistics.” Proceedings of the National Academy of Sciences of the United States of America 72 (5):1654–57.

Jackson, Matthew O. 2008. Social and Economic Networks. Princeton, NJ: Princeton University Press.

Jacobs, Jane. 1961. The Life and Death of Great American Cities. New York: Random House.

James, William. 1909. Pragmatism. New York: Longmans, Green and Co.

Janiak, Andrew, ed. 2004. Newton: Philosophical Writings. Cambridge, UK: Cambridge University Press.

Johnson, Eric J., and Daniel Goldstein. 2003. “Do Defaults Save Lives?” Science, 302:1538–39.

Kadlec, Dan. 2010. “Attack of the Math Brats.” Time June 28:36–39.

Kahn, Lisa B. 2010. “The Long-Term Labor Market Consequences of Graduating from College in a Bad Economy.” Labour Economics 17 (2):303–16.

Katz, Elihu, and Paul Felix Lazarsfeld. 1955. Personal Influence: the Part Played by People in the Flow of Mass Communications. Glencoe, IL: Free Press.

Keay, Douglas. 1987. “Aids, Education and the Year 2000!” Woman’s Own. October 31.

Keller, Ed, and Jon Berry. 2003. The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. New York: Free Press.

Khurana, Rakesh. 2002. Searching for a Corporate Savior: The Irrational Quest of Charismatic CEOs. Princeton, NJ: Princeton University Press.

Kindleberger, Charles. 1978. Manias, Panics, and Crashes: A History of Financial Crises. New York: Basic Books.

Kirman, Alan D. 1992. “Whom or What Does the Representative Individual Represent?” Journal of Economic Perspectives 6 (2):117–36.

Kiser, Edgar, and Michael Hechter. 1998. “The Debate on Historical Sociology: Rational Choice Theory and Its Critics.” American Journal of Sociology 104 (3):785–816.

Kittur, Aniket, Ed H. Chi, and Bongwon Suh. 2008. “Crowdsourcing User Studies with Mechanical Turk.” Proceedings of the Twenty-sixth Annual SIGCHI Conference on Human Factors in Computing Systems. Florence, Italy, pp. 453–56.

Klar, Yechiel, and Eilath E. Giladi. 1999. “Are Most People Happier Than Their Peers, or Are They Just Happy?” Personality and Social Psychology Bulletin 25 (5):586.

Klein, Lisl. 2006. “Applied Social Science: Is It Just Common Sense?” Human Relations 59 (8):1155–72.

Kleinberg, Jon M. 2000a. “Navigation in a Small World—It Is Easier to Find Short Chains Between Points in Some Networks Than Others.” Nature 406 (6798):845.

Kleinberg, Jon M. 2000b. “The Small-World Phenomenon: An Algorithmic Perspective.” Paper read at Proceedings of the 32nd Annual ACM Symposium on Theory of Computing, at New York.

Kleinberg, Jon, and David Easley. 2010. Networks, Crowds, and Markets: Reasoning About a Highly Connected World. Cambridge, UK: Cambridge University Press.

Kleinfeld, Judith S. 2002. “The Small World Problem.” Society 39 (2):61–66.

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