Everything Is Obvious_ _Once You Know the Answer - Duncan J. Watts [155]
Duncan Watts is a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. Prior to joining Yahoo!, he was a full professor of sociology at Columbia University, where he taught from 2000 to 2007. His research on social networks and collective behavior has appeared in a wide range of journals from Nature, Science, and Physical Review Letters to the American Journal of Sociology and the Harvard Business Review. He is the author of two previous books, Six Degrees: The Science of a Connected Age (W.W. Norton, 2003) and Small Worlds: The Dynamics of Networks Between Order and Randomness (Princeton University Press, 1999). He holds a BSc in physics from the Australian Defence Force Academy, from which he also graduated with an officer’s commission in the Royal Australian Navy, and a PhD in theoretical and applied mechanics from Cornell University. He lives in New York City.
Table of Contents
Cover
Title Page
Copyright
Dedication
Contents
Preface: A Sociologist’s Apology
Part I - Common Sense
Chapter 1 - The Myth of Common Sense
Chapter 2 - Thinking About Thinking
Chapter 3 - The Wisdom (and Madness) of Crowds
Chapter 4 - Special People
Chapter 5 - History, the Fickle Teacher
Chapter 6 - The Dream of Prediction
Part II - Uncommon Sense
Chapter 7 - The Best-Laid Plans
Chapter 8 - The Measure of All Things
Chapter 9 - Fairness and Justice
Chapter 10 - The Proper Study of Mankind
Acknowledgments
Bibliography
Notes
About the Author