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The slow loris is one of only a few poisonous primates. A special tissue in its inner elbows secretes a toxin. When the loris feels threatened, it folds its arms around its head, allowing it to take the toxin into its mouth. The loris then delivers the toxin via biting. It may also make a buzzing or hissing sound when disturbed.

The cover image is from Lydekker’s Royal Natural History. The cover font is Adobe ITC Garamond. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont’s TheSansMonoCondensed.

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Table of Contents

Facebook Cookbook

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Contributors

Preface

Who Should Read This Book

What’s in This Book?

Code Samples

Keeping Up with the Facebookers

Using Code Examples

Safari® Books Online

Comments and Questions

Thanks!

Apologies to Eli

1. Introducing Facebook Platform

What Exactly Is Facebook Platform?

Skills to Pay the Bills

Facebook Platform Off-Facebook

Facebook Platform Versus Google OpenSocial

What Exactly Is OpenSocial?

Who’s Going to Win?

What Should I Do?

Saddle Up!

2. Ideation and Strategy

Which Types of Apps Are the Most Popular?

Problem

Solution

Discussion

Which Apps Are Most Popular?

Problem

Solution

Discussion

Test-Driving Ideas with Facebook Polls

Problem

Solution

Discussion

The Winning Formula for Facebook

Problem

Solution

Discussion

Try to build an application that is social in nature

Clean or vibrant look

Seasonal or long-term prospects

When to monetize

Scalability

Branding and appeal

Where’s the Money?

Problem

Solution

Discussion

Google AdSense and Facebook

Problem

Solution

Discussion

Funding Facebook Development

Problem

Solution

Discussion

Facebook Platform Integration Points

Problem

Solution

Discussion

Application Directory

Problem

Solution

Discussion

Application icon

Application logo

Application description

Application picture

Application categories

Measuring About Page success

Navigating the Applications Menu

Problem

Solution

Facebook Canvas Pages

Problem

Solution

Discussion

Think Outside the Profile Box

Problem

Solution

Discussion

Info Sections

Problem

Solution

Discussion

News Feed and Mini-Feed

Problem

Solution

Discussion

Noteworthy Notifications

Problem

Solution

Discussion

Understanding Allocations

Problem

Solution

Discussion

Attachments and the Publisher

Problem

Solution

Discussion

Requests

Problem

Solution and Discussion

Tabs

Problem

Solution

Discussion

Guiding Principles of App Strategy

Problem

Solution

Discussion

Community Gardening

Problem

Solution

Discussion

Finding Inspiration

Problem

Solution

Discussion

3. Hello World

Installing the Facebook Developer App

Problem

Solution

Discussion

Setting Up a New App

Problem

Solution

Discussion

Base Options

Internationalization Options

Installation Options

Integration Points

Hello World

Problem

Solution

Discussion

Installing Your App: It’s All About the About Page

Problem

Solution

Discussion

4. Architecture and Design

Under the Hood: How Facebook Apps Work

Problem

Solution

Discussion

Architecting for the Future: Open Web Apps

Problem

Solution