Fast Food Nation - Eric Schlosser [132]
The convention and its setting were an ideal match. In many ways Las Vegas is the fulfillment of social and economic trends now sweeping from the American West to the farthest reaches of the globe. Las Vegas is the fastest-growing major city in the United States — an entirely man-made creation, a city that lives for the present, that has lit-tie connection to its surrounding landscape, that cares little about its own past. Nothing in Las Vegas is built to last, hotels are routinely demolished as soon as they seem out of fashion, and the city limits seem as arbitrary as its location, with plastic bags and garbage littering the open land where the lawns end, the desert not far from the Strip.
Las Vegas began as an overnight camp for travelers going to California on the Old Spanish Trail. It later became a ranching town, notable in the early 1940s mainly for its rodeo, its Wild West tourist attractions, and a nightclub called the Apache Bar. The population was about 8,000. The subsequent growth of Las Vegas was made possible by the federal government, which spent billions of dollars to erect the Hoover Dam and build military bases near the city. The dam supplied water and electricity, while the bases provided the early casinos with customers. When authorities in southern California cracked down on illegal gambling after World War II, the gamblers headed for Nevada. As in Colorado Springs, the real boom in Las Vegas began toward the end of the 1970s. Over the past twenty years the population of Las Vegas has nearly tripled.
Today there are few remaining traces of the city’s cowboy past. Indeed, the global equation has been reversed. While the rest of the world builds Wal-Marts, Arby’s, Taco Bells, and other outposts of Americana, Las Vegas has spent the past decade recreating the rest of the world. The fast food joints along the Strip seem insignificant compared to the new monuments towering over them: recreations of the Eiffel Tower, the Statue of Liberty, and the Sphinx, enormous buildings that evoke Venice, Paris, New York, Tuscany, medieval England, ancient Egypt and Rome, the Middle East, the South Seas. Las Vegas is now so contrived and artificial that it has become something authentic, a place unlike any other. The same forces that are homogenizing other cities have made Las Vegas even more unique.
At the heart of Las Vegas is technology: machinery that cools the air, erupts the volcano, and powers the shimmering lights. Most important of all is the machinery that makes money for the casinos. While Las Vegas portrays itself as a free-wheeling, entrepreneurial town where anyone can come and strike it rich, life there is more tightly regulated, controlled, and monitored by hidden cameras than just about anywhere else in the United States. The city’s principal industry is legally protected against the workings of the free market, and operates according to strict rules laid down by the state. The Nevada Gaming Control Board determines not only who can own a casino, but who can enter one. In a town built on gambling, where fortunes were once earned with a roll of the dice, it is remarkable how little is now