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acknowledgments
This book began as a two-part article in Rolling Stone. I am grateful to Jann Wenner, who never asked me to tone down my criticism of powerful and litigious corporations, who let me follow the story wherever it led, from the strip malls of Colorado to the back roads of Saxony. In an age of media concentration and timidity, he is an oddly old-fashioned figure: an independent, outspoken editor and publisher who truly supports investigative journalism. Bob Love recruited me for this assignment, backed me all the way, and made writing for the magazine a pleasure. Will Dana came up with the initial idea, supplying the title and the underlying aim: view America through its fast food. He proved to be a wonderful editor and friend.
Eamon Dolan is another old-fashioned, quickly vanishing American type: a book editor who edits. He helped me expand the work without losing its focus, spared me embarrassment by urging the removal of certain material, made me seem more intelligent by suggesting the inclusion of other material. His ideas ranged from the broadly thematic to the seemingly trivial, yet revealing, and now grace the book without attribution. He read every word of the manuscript almost as many times as I did. Thanks to Eamon, the final draft was much better than the first one. Every author should be so fortunate, and the book’s remaining flaws are entirely my own.
At Houghton Mifflin, Loren Isenberg and Lois Wasoff gave wise counsel, and Emily Little handled everything with great charm and aplomb.
At Penguin, Daniel Hind had enormous faith that people in the United Kingdom might want to read this book. I am grateful to him for that faith and for his insightful critique of the text. And Clare Pollock has been a wonderful proponent of my work.
Ellis Levine provided some valuable legal — and literary — suggestions. J. C. Suares, Lowell Weiss, and Mike Guy read the manuscript at various stages and gave many useful criticisms.
Charles William Wilson performed the unenviable task of combing through the text for errors. He did an extraordinary job, earned my lasting gratitude — and is in no way responsible for any inaccuracies the book