Fast Food Nation - Eric Schlosser [225]
and overtime wages, 75;
for sexual harassment, 176, 310n;
and worker safety, 181, 182
Leidner, Robin, 70
Lenin, V. I., 249
Levenstein, Harvey, 113–14
Levis, 234
Libel, 245–49,266–67
Licensing, 40
Life As I Have Known It Has Been “Finger-lickin’ Good” (Sanders), 23
Lifetime Learning Systems, 56
Limited, 78
Linkletter, Art, 25
Listeria monocytogenes, 196, 197
Literacy, 161, 178, 203
Little Caesars, 91–92, 94, 102–4, 241
Litton Data Systems, 62
Livestock Market Digest, 138
Lockheed Martin, 261
Logos of corporations, 20
London Evening Standard, 233
London Greenpeace, 245–49
Los Angeles, 15, 16, 18, 61–62, 64–65, 293n
Los Angeles Times, 85
Louisiana Tech University, 141
Love, John F., 20
Lowe, Peter, 105, 106, 239
Lowe, Tamara, 105
Luftwaffe Institute for Aviation Medicine, 39, 283n
Luxenberg, Stan, 94
Lysine, 143
Macdonald, Cameron Lynne, 4
Mack Truck, 16
“Mad cow disease,” 202
Maerker, Christa, 232
Maggart, Lindsay, 112
Magic Kingdom (Watts), 36
Mail Boxes Etc., 229
Maine, potato production in, 117
Makepeace, Mary Lou, 259
Managers: crimes committed by, 84;
and drug abuse, 174;
influence on workplace, 74–75, 82–83;
salaries of, 73, 74, 259–60
Mandeville, Bud, 130
Manure, 150, 202–3, 305n, 317n
Marin, Lorenzo, Sr., 178
Marketing. See Advertising
Marketing to Kids Report, 43
Marriott Hotels, 92
Martino, June, 96
Mary Poppins, 42
Mascots, 41, 45
Mass production, 20, 36
Mayor McCheese, 42
McCain, 117
McConnell, Mitch, 210
McDonald, Maurice, 19–21, 34–35, 69, 96, 115
McDonald, Richard, 19–21, 34–35, 69, 96, 97, 115
McDonald Brothers Burger Bar Drive-In, 19–21
McDonaldlands, 42
McDonald’s Corporation:
and anti-U.S.imperialism, 243–44;
and assembly line, 20,69;
and “brand essence,” 49–51;
brand recognizability of, 229;
in Brazil, 230;
and Chicken McNuggets, 139–40, 301n;
children as target market for, 40–42, 243;
and children’s videos, 48;
and Coca-Cola, 54;
Colorado Springs as test site for, 66;
and “comfort foods,” 123;
competition of, 24, 49;
and Consortium Members, Inc.,100;
corporate logo of, 20;
and corporate-sponsored teaching materials, 56;
and crime, 86–87;
customer demographics for, 315n;
and Dachau concentration camp, 233–34;
and dairy cattle, 204;
and disease dissemination, 196;
and E. coli, 199;
and emotional connection, 49–51;
and employee turnover, 276n;
employees as babysitters, 83;
as family restaurant, 198;
and film studio promotions, 48;
and flavor additives, 120–21, 128;
food quality at, 222, 260, 268;
and Fox Kids Network, 48;
and franchises, 95–96, 98, 100;
and french fries, 115, 116–17, 120–21, 128, 129–31, 231;
and Fujita, 323n;
golden arches, 4, 20, 98, 276–77n;
Hamburger University, 31, 230;
and Happy Meals, 47–48, 242, 262;
history of, 19–21, 34–35;
imitation of, 22, 65, 97;
and impulsive buying, 66;
at industry top, 27;
as international, 228–29, 230–34, 267;
and “just in time” production, 67;
labor practices of, 69–70, 71, 75–77, 82;
as largest beef purchaser, 136;
libel suit brought by, 245–49;
marketing tools of, 40–41;
mascots of, 41;
and Mayor McCheese, 42;
“McDonald’s Bill,” 37;
McStore, 31–32;
“My McDonald’s” campaign, 50–51;
and NBA, 50;
and obesity, 242;
and oil embargo, 24;
operations manual of, 69–70, 75;
and overtime wages, 74;
overview of, 4;
playgrounds of, 47;
and polygraph testing, 76;
and pork, 4, 276n;
portion sizes, 241;
and poultry industry, 139–40;
profit margins, 54, 286n;
and public criticism, 268–69;
Quintillion software, 66;
real estate holdings of, 4, 96, 276n;
and restaurant technology, 66–67, 71;
and robotics, 66–67;
and Ronald McDonald, 30, 41–42, 45, 48, 95, 231, 232–33, 250, 276n;
saturated fat in foods of, 298n;
and school cafeterias, 56;
and service economy, 4;
site selection for, 66;
and Speedee Service System, 20–21;
sports promotions of, 48;
spying activities of, 247–48;
and standardization of America’s retail environment, 5, 97–98;
store closures to avoid unionization, 77;
store-opening procedure of, 67–68;
and “stroking,