Online Book Reader

Home Category

Fast Food Nation - Eric Schlosser [83]

By Root 1329 0
the United States is now about three times higher than the national average. The issue briefly received attention during the 1980s farm crisis, but has been pretty much ignored ever since. Meanwhile, across rural America, a slow and steady death toll mounts. As the rancher’s traditional way of life is destroyed, so are many of the beliefs that go with it. The code of the rancher could hardly be more out of step with America’s current state of mind. In Silicon Valley, entrepreneurs and venture capitalists regard failure as just a first step toward success. After three failed Internet start-ups, there’s still a chance that the fourth one will succeed. What’s being sold ultimately matters less than how well it sells. In ranching, a failure is much more likely to be final. The land that has been lost is not just a commodity. It has meaning that cannot be measured in dollars and cents. It is a tangible connection with the past, something that was meant to be handed down to children and never sold. As Osha Gray Davidson observes in his book Broken Heartland (1996), “To fail several generations of relatives… to see yourself as the one weak link in a strong chain… is a terrible, and for some, an unbearable burden.”

When Hank was eight years old, he was the subject of a children’s book. It combined text with photographs and told the story of a boy’s first roundup. Young Hank wears blue jeans and a black hat in the book, rides a white horse, tags along with real cowboys, stares down a herd of cattle in a corral. You can see in these pictures why Hank was chosen for the part. His face is lively and expressive; he can ride; he can lasso; and he looks game, willing to jump a fence or chase after a steer ten times his size. The boy in the story starts out afraid of animals on the ranch, but in the end conquers his fear of cattle, snakes, and coyotes. There’s a happy ending, and the final image echoes the last scene of a classic Hollywood Western, affirming the spirit of freedom and independence. Accompanied by an older cowhand and surrounded by a herd of cattle, young Hank rides his white horse across a vast, wide-open prairie, heading toward the horizon.

In life he did not get that sort of ending. He was buried at his ranch, in a simple wooden coffin made by friends.

7/cogs in the great machine

YOU CAN SMELL Greeley, Colorado, long before you can see it. The smell is hard to forget but not easy to describe, a combination of live animals, manure, and dead animals being rendered into dog food. The smell is worst during the summer months, blanketing Greeley day and night like an invisible fog. Many people who live there no longer notice the smell; it recedes into the background, present but not present, like the sound of traffic for New Yorkers. Others can’t stop thinking about the smell, even after years; it permeates everything, gives them headaches, makes them nauseous, interferes with their sleep. Greeley is a modern-day factory town where cattle are the main units of production, where workers and machines turn large steer into small, vacuum-sealed packages of meat. The billions of fast food hamburgers that Americans now eat every year come from places like Greeley. The industrialization of cattle-raising and meatpacking over the past two decades has completely altered how beef is produced — and the towns that produce it. Responding to the demands of the fast food and supermarket chains, the meatpacking giants have cut costs by cutting wages. They have turned one of the nation’s best-paying manufacturing jobs into one of the lowest-paying, created a migrant industrial workforce of poor immigrants, tolerated high injury rates, and spawned rural ghettos in the American heartland. Crime, poverty, drug abuse, and homelessness have lately taken root in towns where you’d least expect to find them. The effects of this new meatpacking regime have become as inescapable as the odors that drift from its feedlots, rendering plants, and pools of slaughterhouse waste.

The ConAgra Beef Company runs the nation’s biggest meatpacking complex

Return Main Page Previous Page Next Page

®Online Book Reader