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Forever Barbie_ The Unauthorized Biography of a Real Doll - Lord [12]

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Time magazine ran a photo of Louis Marx, founder of Louis Marx & Company, Inc., on its cover. He was king of the old-time toy industry—an industry that Mattel and Carson/Roberts were well on their way to making obsolete. Marx sneered at advertising. Although his company had had sales of $50 million in 1955, it spent a meager $312 on publicity. Mattel, by contrast, which had sales of $6 million, spent $500,000; it also pioneered marketing techniques that would send Marx and his ilk the way of the dinosaurs.


IN 1993, RUTH AND ELLIOT SHARED SOME REMINISCENCES with me in their Century City penthouse. With its gray marble floor, white pile carpet, grand piano, and vast semicircular wet bar, the dwelling is a far cry from the furnished one-room apartment they shared when they were married in 1938. Their daughter, Barbara, after whom the doll was named, was born in 1941; their son Ken, who also gave his name to a doll, in 1944, during Elliot's year-long hitch in the U.S. Army.

Together since they were sixteen, they have weathered things that might have daunted a lesser couple: Ruth's radical mastectomy in 1970; her indictment in 1978 by a federal grand jury for mail fraud, conspiracy, and making false statements to the Securities and Exchange Commission; and, after having pleaded no contest to the charges, her conviction, leading to a forty-one-month suspended sentence, a $57,000 suspended fine and 2,500 hours of community service, which she has completed. In 1975, they survived expulsion from the company they built. Theirs is the sort of romance that seems to happen only in the movies—or used to happen, before the fashion for verisimilitude precluded not only "happily ever after" but "ever after."

They have not grown to resemble each other, as many couples do. Ruth is compact and gregarious. She marches into a room with a combination of authority and bounce, rather like Napoleon in pump-up, air-sole Nikes. And indeed, on the two occasions I met her, once at home and once at Beverly Hills' Hillcrest Country Club, she was wearing sneakers and a stylish warm-up suit. Her hair is short and steely. She can be irresistibly charming; she's cultivated the ability to listen as if you were the most fascinating conversationalist in the world. But if your talk takes a turn she doesn't like, she can wither you with a glance.

"When she walks, the earth shakes," said her son Ken, a philanthropist, entrepreneur, and father of three who lives in New York's West Village. "She's a little woman, seventy-six years old, and the earth shakes."

Elliot is tall, lanky, and laconic. He lets his wife do most of the talking, occasionally interrupting with a sardonic aside. He dresses as casually as Ruth, wearing short-sleeve polo shirts on the two occasions I met him. Very little, I suspect, gets by him: he strikes me as a keen observer.

Elliot's paintings hang on nearly every wall of the apartment. One composition depicts an orchid on a mirrored table; in the foreground, blue and white jewels spill opulently from a case. Another shows voluptuous red and green apples in front of a city scape. Yet another has as its principal element a giant pigeon. Often, these forms are displayed against a flat cerulean sky with clouds—a sky that recalls Magritte's and that, as the objects are painted many times larger than life and in intense Day-Glo colors, heightens their surreality.

There was a time, a little less than ten years ago, when the room was a museum, housing the Handlers' multimillion-dollar collection of Impressionist and Post-Impressionist paintings. A wintry Norwegian landscape by Claude Monet contrasted with brighter, sunnier spots by Camille Pissarro, Fernand Leger, and Andre Derain. Pierre-Auguste Renoir's Baigneuse and Picasso's Baigneuse au Bord de la Mer shared wallspace with Amedeo Modigliani's Tete de Jeune Fille. But considering whose success made the collection possible, perhaps the most intriguing canvas was Moise Kisling's La Jeune Femme Blonde: a standing female nude, slightly stouter than Barbie, with her hair pulled back in a Barbie-esque

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