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Forever Barbie_ The Unauthorized Biography of a Real Doll - Lord [135]

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. . . undue moral pressures": Ibid., p. 71.

39 (MRS. B. SEEMED VERY MUCH EMBARRASSED . . . "Maybe the bride doll is O.K., but not the one with the sweater": Ibid., p. 73.

39 "I'd call them 'daddy dolls' . . .": Ibid., p. 72.

40 "The face looks snobbish": Ibid., p. 50.

40 "I think they call these Barbies because they are so sharp": Ibid., p. 54.

40 "I would like her better if there was a little less eye makeup . . . But how else could she attract boy dolls?": Ibid., p. 50. (New York: Crown Publishers, 1987), p. 19.

40 The tomboy who held her "at some distance": Ibid., p. 50.

40 Doll's neck "too long . . . legs too thin": Ibid., p. 48.

40 Ginny clothes "cheesily-made": Ibid., p. 59.

40 "I like Revlon dolls the best . . . They are . . . fatter.": Ibid., p. 54.

40 "She's so well groomed, Mommy.": Ibid., p. 70.

40 Convince Mom that Barbie will make a "poised little lady" out of her . . .: Ibid., p. 74.

41 "The type of arguments which can be used successfully to overcome parental objection are in the area of the doll's function in awakening in the child a concern with proper appearance": Ibid., p. 74.

41 "The child exerts a certain amount of pressure . . . The toy advertiser can help . . . by providing [the child] with arguments . . .": Ibid., p. 11.

41 The commercials should depict "a variety of teen-age social activities": Ibid., p. 47.

CHAPTER THREE: SEX AND THE SINGLE DOLL

44 "problem that has no name": Friedan, op. cit., p. 15.

44 "Ruth works a full day . . .": Los Angeles Times, September 29, 1959.

46 "If the growth Mattel has had . . .": Interview with Marvin Barab, Palos Verdes, California, May 1, 1993. (All subsequent Barab quotations are from this interview.)

47 "Ruth and Elliot ate in the cafeteria every day . . .": Interview with Beverly Cannady, Sherman Oaks, California, September 16, 1992. (All Cannady quotations are from this interview.)

47 Steve Lewis's remarks: Telephone interviews with Steve Lewis, April 2, 1993, April 16, 1993, September 1, 1993. (All Lewis's quotations are from these interviews.)

51 The Single Girl "supports herself: Helen Gurley Brown, Sex and the Single Girl (New York: Bernard Geis, 1962), p. 5.

51 "Sturdy, colorful . . .": Mattel 1963 Toy Catalogue (Hawthorne, Calif: Mattel Toys, 1963), p. 34.

51 "If you are to be a glamorous . . .": Brown, Op. Cit., p. 119.

51 "When a man thinks of a single woman . . .": Ibid., p. 6.

51 ' The first spokeswoman for the revolution . . .": Barbara Ehrenreich, Elizabeth Hess, and Gloria Jacobs, Re-Making Ijyve (New York: Anchor Books, 1986), p. 56.

52 "Copycat a mentor . . .": Brown, op. cit., p. 193.

52 "time and often more money . . .": Ibid., p. 6.

52 "Men survey women before treating them . . .": John Berger, Ways of Seeing (New York: Penguin, 1977), p. 46.

52 "an object of vision": Ibid., p. 47.

53 "Nothing is as transient, useless, or completely desirable as a suntan . . .": Gloria Steinem, The Beach Book (New York: The Viking Press, 1963), p. 2.

53 "formative years were spent entirely in bathing suits": Ibid., dust jacket.

53 "I must . . . develop my bust": Ibid., p. 98.

53 "build" a bikini: Ibid., p. 101.

54 Steinem's failure to observe that Bunnies were exploited because of their gender: See Marcia Cohen, The Sisterhood: The True Story of the Women Who Changed the World (New York: Simon and Schuster, 1988), p. 114.

54 "It was interesting . . .": Ibid., p. 114.

54 "terrific good looks . . . If Gloria says it's otherwise . . .": Ibid., p. 114.

54 "There are many chic women in New York . . .": Cynthia Lawrence, Barbie's New York Summer (New York: Random House, 1962), p. 49.

54 Steinem's beach looks—"Ivy League," "Muscle Beach," "Pure Science": Steinem, op. cit., p. 111.

55 "One gets the sense talking to Gloria that she was born . . .": Leonard Levitt, "SHE: The Awesome Power of Gloria Steinem," Esquire, October 1971, p. 208.

55 "With every office clerk able to afford a vacation . . .": Steinem, op. cit., p. 83.

55 "Feminism didn't come into my life . . .": Telephone interview with Gloria Steinem, May 20, 1994.

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