Forever Barbie_ The Unauthorized Biography of a Real Doll - Lord [138]
100 "That thing was grotesque.": Interview with Aldo Favilli, El Segundo, Calif, July 13, 1992.
102 Barbie's SuperStar face: Mattel 1977 Toy Catalogue (Hawthorne, Calif: Mattel Toys, 1977), pp. 2-3.
103 "In a world ordered by sexual imbalance . . .": Laura Mulvey, "Visual Pleasure and Narrative Cinema," Screen, Vol. 16, No. 3 (1975), pp. 6-18.
105 "Under Mr. Spear . . .": Pamela G. Hollie, "Mattel's Diversified Comeback," The New York Times, June 21, 1979.
105 "His austere, no-nonsense style of management . . .": John Quirt, "Putting Barbie Back Together Again," Fortune, September 8, 1980.
105 "years of murky legal and financial battles . . .": "Mattel's Successful Retreat," Business Week, May 16, 1977.
CHAPTER SIX: SOME LIKE IT BARBIE
106 "She's got the billion-dollar look": Mattel 1981 Toy Catalogue (Hawthorne, Calif: Mattel Toys, 1981) p. 2.
108 Hispanic Barbie: Mattel 1980 Toy Catalogue (Hawthorne, Calif, Mattel Toys, 1980), p. 6.
108 "Little Hispanic girls . . .": Ibid.
110 'The only way to keep ahead . . .": Barbara Ehrenreich, Fear of Falling:The Inner Life of the Middle Class (New York: Pantheon Books, 1989), p. 235.
110 'To achieve definition . . .": Ibid., p. 236.
111 Descriptions of Great Shape Barbies: See Mattel 1984 Toy Catalogue (Hawthorne, Calif: Mattel Toys, 1984), p. 5.
112 Girls "didn't care if Barbie winked or not": Interview with Judy Shackelford, Bel-Air, California, April 28, 1993. (All Shackelford quotations are from this interview.)
113 Jill Barad biographical information: See Kim Masters, "It's How You Play the Game," Working Woman, May 1990, pp. 88-91.
115 "We Girls Can Do Anything": Launch commercial (Los Angeles: Ogilvy & Mather, 1984), tape provided by Mattel.
116 Tracy Ullman, the "ugly kid with the brown hair . . .": Ileane Rudolph, "The Many Faces of Tracy," TV Guide, October 9, 1993, p. 31.
116 "express where women were . . .': Interview with Barbara Lui, Santa Monica, California, April 28. 1993. (All Lui quotations are from this interview.)
117 "Womanliness therefore could be assumed and worn . . .": Joan Riviere, "Womanliness as a Masquerade," op. cit., p. 38.
117 "homeovestism": See Louise J. Kaplan, op. cit., pp. 250-262.
119 Homeovestism as a "perverse strategy": Ibid., p. 251.
119 "I thought Barbie would dress . . .": Interview with Carol Spencer, El Segundo, California, July 13, 1992.
119 "The fate of the world is in the hands of one beautiful girl"— She-Ra: Mattel 1985 Toy Catalogue (Hawthorne. Calif: Mattel Toys, 1985), pp. 46-52.
120 She-Ra's sales estimated by Shackelford: Shackelford interview, op. cit.
120 "They looked like lady wrestlers": Interview with Beauregard Houston-Montgomery. February 18, 1993. (Unless indicated otherwise in the text, all Houston-Mongomery quotations are from this interview.)
120 "It seemed time to offer little girls a role model . . .": Jill Barad quoted in Masters, op. cit., p. 90.
121 Atari's sales figures: See Stern and Shoenhaus, op. cit., p. 102.
121 Restructuring of Mattel's 1984 debt: See Scot J. Paltrow, "Mattel Plans to Give 45% Voting Stake to Group That Will Invest $231 Million," The Wall Street Journal, May 4, 1984: John D. Williams, "Mattel Investor Group Gets 45% Stake in Exchange for Rescue Financing Pact," The Wall Street Journal, July 16, 1984; Stephen J. Sansweet, "Mattel Quarterly Operating Profit Jumped by 81%." The Wall Street Journal, December 7, 1984.
123 Barad's ascendancy during Mattel's upheavals: See Masters, op. cit., pp. 89-90.
123 "The company was going to hell . . .": Ibid., p. 90.
123 Mattel's business misfortunes, 1984-1988: See Stern and Schoenhaus, op. cit.. p. 300.
124 "The bee is an oddity of Nature": Barad's official Mattel biography, issued by Mattel public relations, 1992.
127 "The fact is, I really don't know what that means": Interview with Jill Barad, El Segundo, California, September 17, 1992. (Unless otherwise indicated in the text, all Barad quotations are from this interview.)
128 "Barbie truly is one of the dominant