Forever Barbie_ The Unauthorized Biography of a Real Doll - Lord [8]
The Barbie doll had its first overhaul and face change in 1967, when it acquired eyelashes and a rotating waist. Although the new "Twist 'N Turn" Barbie was not that different from the rigid old one—its gaze was still sidelong— the way it was promoted was not. Girls who traded in their old, beloved Barbies were given a discount on the new model. Twist 'N Turn introduced car designer Harley Earl's idea of "dynamic obsolescence" to doll bodies. Where once only doll fashions had changed, now the doll itself changed; each year until the eighties, the doll's body would be engineered to perform some new trick—clutch a telephone, hit a tennis ball, even tilt its head back and smooch. Taste was not a big factor in devising the new dolls; in 1975, Mattel came out with "Growing Up Skipper," a preteen doll that, when you shoved its arm backward, sprouted breasts.
Fans of conspiracy theories will be disappointed to learn that Barbie's proportions were not the result of some misogynistic plot. They were dictated by the mechanics of clothing construction. The doll is one-sixth the size of a person, but the fabrics she wears are scaled for people. Barbie's middle, her first designer explained, had to be disproportionately narrow to look proportional in clothes. The inner seam on the waistband of a skirt involves four layers of cloth—and four thicknesses of human-scale fabric on a one-sixth-human-scale doll would cause the doll's waist to appear dramatically larger than her hips.
It is one thing for a sexually initiated adult to snicker over the doll's anatomically inaccurate body, quite another to recall how she looked to us when we were children: terrifying yet beguiling; as charged and puzzling as sexuality itself. In the late fifties and early sixties, there was no talk of condoms in the schools, National Geographic was a kid's idea of a racy magazine, and the nearest thing to a sexually explicit music video was Annette Funicello bouncing around with the Mouseketeers. Barbie, with her shocking torpedo orbs, and Ken with his mysterious genital bulge, were the extent of our exposure to the secrets of adulthood. Sex is less shrouded now than it was thirty years ago, but today's young Barbie owners are still using the doll to unravel the mystery of gender differences.
Of course, these days, kids have a great deal more to puzzle out. One used to wake up in the morning confident of certain things—among them that there were two genders, masculine and feminine, and that "masculine" was attached to males, "feminine" to females. But on the frontiers of medicine and philosophy, this certainty has been questioned. Geneticists recognize the existence of at least five genders; prenatal hormonal irregularities can, for instance, cause fetuses that are chromosomally female to develop as anatomical males and fetuses that are chromosomally male to develop as anatomical females. Then there are feminist theorists such as Judith Butler who argue that there is no gender at all. "Gender is a kind of imitation for which there is no original," Butler has written. It is something performed, artificial, a "phantasmic ideal of heterosexual identity." All gendering, consequently, is drag, "a kind of impersonation and approximation."
No one disputes that from a young age boys and girls behave differently, but the jury is still out on why. Is such behavior rooted in biology or social conditioning?