• Choose a category
• All
• Classic-Fiction

Links to My Blog or Projects per Day: 4–5

Number of Off-Topic Posts per Day: 1–2

Typical Strategy: Because I have comic books coming out every week or two, I tend to have a steady stream of news to share: preview pages, interviews, reminders that books are out, and reviews. At the same time, I keep my eyes open for other news that might be of interest to folks reading my stream—Comixology’s 99¢ sales, for example. And I’ll reshare interesting posts from folks in my circles, whether they’re related to anything I’m working on. The basic idea is to create a familiar voice that readers can trust to share interesting news and discussion, which, of course, just happens to include my own comics work.

I’ve also made a point to try to thank people for kind comments, answer questions they might have, reshare posts that amuse or enlighten me, and bring the Follow Friday tradition over from Twitter to recommend other interesting people to follow. I’m a big believer in casting your bread upon the water. When you share with others, more comes back to you.

Special Uses: I’ve done a lot of thinking about digital media, social media, and personal technology over the years—all key themes in my graphic novel Vision Machine. So I’ve found myself using Google+ to talk quite a bit about Google+, which of course is what many users have notoriously spent a huge amount of time doing since the service began. I think that interest in discussing these questions of technology and social media is one of the things that made the service a good match for me from the beginning. I have many friends in the comics field who joined but still haven’t posted, probably because few other comics people were posting in the beginning. I was lucky to have an interest in the techy kinds of things that people were discussing in the early weeks, so I had an incentive to stick around and get comfortable.

Moving forward, I’m sure I’ll continue to post about technology, social media, and the Google+ experience, which makes sense because it’s one of my big areas of interest, but it is also serendipitously a good pull in this specific social network. So I’ve got that going for me.

The biggest takeaway for business professionals is to see how Greg uses his Google+ stream as a way to share information to connect with his community, and he doesn’t limit it to talking about his own work. That’s the key. He brings up information that can appeal to the community about their own interests, and you can do the same.

Interview with Jenny Cisney, Kodak’s Chief Blogger

Jenny Cisney and I have known each other for a few years, although I mostly know her in her professional capacity as Kodak’s Chief Blogger. She’s also funny, has a great ability to find interesting things to share, and is the kind of person you feel you already know before having ever met her. Here’s how Jenny uses Google+.

Time Used per Day: 1/2 hour to 1 hour

Primary Goals of Usage: Find new, interesting, useful information; share the neat things I find/make/do; and share cool stuff about photography, video, and sharing that can link back to Kodak

Number of Original Posts per Day: 10 (5 personal posts + 5 photography or social media posts)

Number of Shared Posts per Day: 2

Number of Comments per Day: 5

Links to My Blog or Projects per Day: 1 on my personal blog—www.ljcfyi.com—and 1 for Kodak’s blog—http://1000words.kodak.com/thousandwords/

Number of Off-Topic Posts per Day: I guess the personal stuff is off topic: 5 personal.

Typical Strategy: Add value to people’s lives when it comes to photos, video, printing, and sharing by making it all easier, simpler, and fun. Hopefully our products can do this for them also and they become/remain a happy customer of our brand.

Special Uses: What makes my toe start tapping is the potential for customer support in Google+. How could it play out and how would we support it?

Notes: There is huge potential with Google+, not just via our participation in streams and huddles