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In a world of too much information, you can see how apps like FlipBoard take our social network, overlay it with what the people we value are endorsing, and create an editorial experience that is shockingly interesting. It is what Sci-Fi writers have been promising for a long time, a daily newspaper that is essentially “The Daily Me.” Only, it’s better. It’s “The Daily Us.”

Just when I think I know Steve’s perspective, he comes up with a term like “digital clothing.” Now, I’d probably think of it more as “accessories,” but either way, he’s right. “Clothes make the man,” is the old expression, and what Steve is saying is that people check out what you “wear” by checking out what you “share.”

Further, his premise, The Daily Us, is a great way to look at it. If you’re a real estate professional, for instance, this is a great way to show community. Imagine gathering up the go-to information on your neighborhood and putting it in a digital newspaper (such as Google+) for others to find.

Your locals, the people you count on for referrals, will come to this shared information, your own version of The Daily Us, and they’ll see themselves in the paper, and other information that’s useful to them. But even better for you, this paper, complete with all kinds of keywords about the area, can be searched for and found by your potential prospects, those moving to the area. Do you see how this can be useful?

A little later in this chapter, you learn about the mindset of building a magazine. Keep what Steve said in mind when you get there. But first, meet someone who shares simply because it spreads good feelings.

Sharing as a Practice

I asked Mahei Foliaki, who identifies himself as a Chief Happiness Officer, Google+ Tipster, and Ideas Engineer, what he knows about sharing and why he shares what he does. I’ve known Mahei from Twitter since somewhere around 2008, I believe, where he goes by @iconic88. On every platform where I’ve seen him, Mahei is about sharing. On Twitter, you have only 140 characters, so Mahei’s shares are mostly just repointing us to good information.

On Google+, he gets the chance to explain what’s interesting, to sum up the content he’s read, and to make his contributions to the stream on Google+ valuable. I have found what Mahei shares to be of value to my business and my life overall. (Oh, and beyond that, he’s just a friendly connector type.)

Mahei said the following:

Sharing is caring. I have an absolute focus on making our world a better place because that is the way I was raised. Making a difference and all that super positive “goose-bumpy,” “behind the neck, hair-raising, and wow! that’s helpful” stuff. My sharing is simply about empowering and inspiring my friends, my networks, and my new connections, who over time, eventually become friends, to making their world a little easier and happier. I am very fortunate that my parents and other wise family members instilled in me a long time ago to be of service and to be the example that we want our world to be.

We have an expression from back home in Tonga, which is a small Pacific Island nation nestled deep in the South Pacific next to Fiji: “’Ko Tonga Mo’unga ki He Loto” translated means “The Mountain of Tonga is within you.” Us Tongan people don’t own many material things compared to other economically wealthier societies but what we do have is our love for others. This is the raw essence of why I share what I share because I know it will help someone. Any form of gratitude is a reflection of the rich values that have been passed down to me from my parents, my family, my ancestors, my culture, and Pacific peoples.

Advice: Share to help, inspire, and empower. Be consistent and people will eventually know you for what you share and how you have been helpful to them. You won’t please everyone because we all value different things. It’s all love any way and regardless of the content, people will remember your generosity of sharing a solution or eight.

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