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You will discover how to:

• Leverage ZoomInfo, LinkedIn, MySpace, Facebook, and other social networking sites to take advantage of “the secret lives of top recruiters.”

• Build a specialized resume that is fun to read, speaks the language of employers, and proves every claim.

• Target a job that plays to your strengths and abilities—a job you would do for free, if you weren’t getting paid!

• Design, launch, and execute a multimodal job-hunting campaign based on the same success principles used by General Norman Schwarzkopf in Operation Desert Storm.

• Understand how to articulate your unique strengths in resumes, letters, e-mail, and interviews (while avoiding the typical “resume speak” or “interview babble” that causes hiring managers to guffaw).

• Learn how to present your skills in creative new ways that stand out in today’s hyper-competitive job market.

• Employ little-known search engine optimization tricks used by top headhunters (who have to make placements or starve).

• Zero in on the best jobs, at the highest salary—fast—because you’ll know exactly what hiring managers really want (this transforms you from “pest” to “guest” in the minds of employers).

Employers will literally be begging to hire you because the book will:

• Guide you through a simple method to pick your most marketable skills in 30 seconds or less (as a result, every resume, cover letter, and conversation you send will cut through the noise in any job market like a hot knife through butter).

• Lead you through the process of crafting a resume that connects directly to your ideal employer (based on 100 years of principles used in advertising copywriting).

• Build a LinkedIn, MySpace, Facebook, and/or ZoomInfo profile that gets found and read, and makes the phone ring with interview offers.

• Demonstrate how to use innovations like Google-Local to identify employers.

• Detail 21 alternate ways to land an interview, with action steps that you won’t find anywhere online.

• Include a pre-interview worksheet to structure your research, a daily plan, and a scorecard that enables you to track your progress.

• Show you how to start work before you’re hired and prove your ability by demonstrating your skills right there in your next interview.

■ WELCOME TO YOUR FUTURE

Guerrilla Marketing for Job Hunters 2.0 is about managing your career as a professional services provider: how to brand yourself, increase your value, and build a rewarding career. We detail how you can mount a multipronged plan of attack that outflanks the competition—that will separate you from the pack quickly and put you on top always—but you have to get on the field.

Guerrilla, this is your Super Bowl, and you know there can be only one winner. Play with your head and your heart. Give this everything you’ve got and let us know about your successes.

GUERRILLA INTELLIGENCE

Hiding in Plain Sight

John Sumser

Things have really changed. Knowing exactly what you want is more important than ever. In the last generation, you could “parachute” into your new job. Today, it’s a guerrilla war . . . clear, focused, targeted, and opportunistic.

While you weren’t looking, job hunting became a direct marketing exercise. “Who you know” matters less than “who knows you.” The transition between one job and the next is a matter of how quickly you can acquire and harness attention. You are now required to know what you want and where to get it. You are in charge of manufacturing your own luck.

Employers are buried in a sea of resumes they don’t want or like. If they acquire yours from a job board, they may consider you an “active job hunter.” That’s a bad thing. Huge volumes of unwanted and indistinct resumes mean that you have to simultaneously stand out and look like you’re not trying to be seen.

That is the essence of a guerrilla job-hunting campaign.

Have you noticed that it gets harder to make sense out of the world every day? The Internet created explosive growth in information sources. Each offers