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The job hunter hoped his resume would land him an interview. What he got was the attention of the bomb squad. The man was arrested after he included his CV in a ticking package left in a Montreal marketing firm’s washroom last month. It was his way of drawing attention to the application, as he was among 400 contenders vying for six paid internships. The 24-year-old didn’t get the job but he did get charged with public mischief. He had handed the receptionist an Arabic newspaper with a note alerting her to the ticking parcel in the men’s washroom, police said. At a time of heightened concerns over terrorism, the package raised the specter of a bombing. Montreal police evacuated the company’s building. Later, police discovered the package was harmless. It contained a metronome—a device used by musicians to help maintain rhythm and tempo—along with the candidate’s CV.

GUERRILLA TACTICS

• Be bold!

• Be passionate!

• Be creative!

• Be tasteful!

• Be safety conscious.

• Be image conscious.

• Enlist a personal army of helpers.

• Offer a reward to anyone who helps you secure an interview or job.

• Don’t do exactly what others have done recently.

Part IV

Your Guerrilla Job-Hunting Campaign

Chapter 11

3 Sample Campaigns

The Force Multiplier Effect in Action

Take time to deliberate, but when the time for action has arrived, stop thinking and go.

—NAPOLEON BONAPARTE

As explained in this book, there are numerous weapons and tactics that you can use in job hunting. By opting to use multiple weapons and tactics in a unified plan of action, you will significantly enhance your prospects and probability of success. That is the power of the Force Multiplier Effect (FME).

The weapons and tactics you choose will be unique to your situation. The following 3 real-life examples may not be the best ones for you, so don’t feel compelled to copy them. Instead, be inspired by these job hunters who had the courage to drop their old tired ways and try something new. They are my friends—and I know their stories—because like many of my other friends, I advised them.

■ EXAMPLE 1: TOM WEISHAAR

• FME mix: E-mail, web site, chronological resume, Extreme Resume, Internet ads, networking, cold calling

• Target job: Executive, business development, or marketing

In his campaign, Tom combined multiple marketing weapons and multiple avenues of attack to enlist the aid of people in his network. Tom combined e-mail marketing with his personal web site and a follow-up call. Later Tom’s campaign morphed to include an Extreme Resume and web advertising.

My first interaction with Tom was over coffee. One morning, while I was working on my first coffee, an e-mail popped up on my screen (Figure 11.1).

Figure 11.1 Tom Weishaar.

You have to love it. His tone was total chutzpa. Talk about attention getting. Wow! I immediately telephoned Tom. I was curious to know how he found me. This was, I learned, a cold call. I also learned that Tom was using a new software service from Protus IT Solutions (www.campaigner.com).

Tom had seen my advertisement on VentureWire and decided to contact me using the GotMarketing technology. We spoke on the phone for perhaps 15 minutes, and I was so impressed with him (exactly what he was counting on) that I discussed a few of my upcoming requirements. While Tom wasn’t a fit for any of my current search assignments, he managed to convince me that he was money in the bank for an aggressive recruiter like me. (Yes, I bought that.)

I asked his permission to do a 1-page Extreme makeover version of his resume so that I could market him properly (check www.weishaars.com). Tom also agreed to change the picture on his web site to one in which he was wearing a suit and tie. Image is important.

Tom made all the changes I requested. Before I could begin a marketing campaign, several clients called and booked all our