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About the Authors

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States—as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising.

He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

Jay has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. In addition to books, he has produced a videotape, an award-winning CD-ROM, a newsletter, and has started a consulting organization and web site.

David E. Perry is a veteran of more than 996 executive search projects, with a 99.8 percent success rate. Called the “Rogue Recruiter” by the Wall Street Journal, he is a student of leadership and its effect on organizations, ranging from private equity ventures to global technology corporations.

David is frequently quoted on trends and issues regarding executive search, recruiting, and HR in leading business publications including the Wall Street Journal, the New York Times, Globe and Mail, CIO, Fortune, IT World, Canadian Business, EETimes, HR Today, and appears regularly as an executive search and labor market analyst for CBC News World.

David is the author of Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics to Land Your Dream Job (Hoboken, NJ: Wiley, 2005) and Career Guide for the High-Tech Professional: Where the Jobs Are and How to Land Them (Franklin Lakes, NJ: Career Press, 2004).

As an advisory board member and HR Policy Advisor of the Canadian Advanced Technology Alliance (CATA), David has developed an extensive knowledge of leadership, innovation, and technology. This ever-evolving expertise keeps him at the pulse of most innovative and successful leaders. David is immediate past Chair of the Canadian Technology Human Resources Board and was on the board of the Software Human Resource Council.

Keynotes and conference presentations have included CeBIT, Performance Institute in Washington, DC, CATAAlliance Conference, Canadian Academy of Engineering, Canadian Information Processing Society, Canadian On-Line Information Summit, and the 2009 Innovation Summit.

David graduated from McGill University in 1982 with a BA in Economics and Industrial Relations. As a Commissioned Officer, he graduated first in his class and was awarded the Sword of Honor. He has been recognized as one of the “Top 40 Under 40” Entrepreneurs. He lives in Ottawa with his wife and business partner, Anita Martel, and their 4 children. He recruits globally.

Index

Aberdeen Group

About.com

Accomplishments

Action-oriented skills

Advertising, targeted

Affirmations, positive

Alba, Jason

Alexa.com

Alltheweb.com

Alta Vista

Alumni

American Society of Association Executives

America Online

America’s Career InfoNet (acinet.org)

Analytical skills

Anderson, Chris

Annual reports

Anything Goes! (King)

Assertiveness

Assessments, psychological

Associate reference

Associations, industry

Attachments, e-mail

Attitude

Audition

Bargaining process

BarOn EQ-I assessment

Behavior-based interview (BBI) questions

Benchmark candidate

Benefits

Bigbook.com

Bizjournals.com

Bizjournalsdirectory.com

Blawgsearch.com

Blinkx.com

Blogger.com

Blogs

Blogspot.com

Bly, Robert W.

Board of directors

Body language

Booklets

Brazen Careerist (Trunk)

Bridges, William

Broadlook Technologies

Brochures

Budget, research

Building Organizations