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• Agriculture: Farms employ hundreds of thousands of people in almost every capacity imaginable, from marketing and public relations professionals to genetic scientists (www.usda.gov/wps/portal/usdahome).

• Biotechnology/pharmaceutical: Greater need for prescription drugs will increase demand in these sectors. As more and more money is dedicated to gene and cloning research, opportunities will grow in the biotech industry.

The prospects in your area of the country will vary, but this list provides a snapshot of what will be happening around the country.

■ YOUR SIX CAREERS

William Bridges, author of JobShift—How to Prosper in a Workplace without Jobs (Philadelphia: Perseus Books Group, 1995), contends that the United States is undergoing a process of “dejobbing”—an end to the traditional job as we know it. “The old pattern of hiring and keeping large numbers of full-time, long-term workers on the grounds that they may be needed in the future is harder and harder for companies to do,” Bridges says.

Twenty-five years ago, the U.S. Labor Department looked at the workforce and at trends in the job market and announced that people will have as many as 5 or 6 careers in their lifetime (Anything Goes! What I’ve Learned from Pundits, Politicians, and Presidents, by Larry King, New York: Warner Books, 2000). Who would have thought they’d get that one right! I certainly wouldn’t have, yet I am a prime example.

I started my career in retail, moved into banking, and then into executive search and placement, all before I was 25. Twenty years later, I am still in the executive search and placement industry, but even that career has evolved from a specialty in retail to the construction and property management industries and now into the high-tech marketplace. You could even argue that writing a book is yet another career.

Not long ago, society expected an individual to spend a lifetime at one company. Those expectations have changed. Now you are expected to change jobs every few years.

To thrive in this environment, you need to adopt a guerrilla marketing mindset. You need to think of yourself as a tightly knit package of capabilities—a value-added product to sell around the globe.

■ GUERRILLA MARKETING IS THE KEY TO YOUR SUCCESS

I can tell you from personal experience that the most qualified job hunter is rarely the one who wins. The positions invariably go to the person who does the best job at positioning himself or herself as the solution to an employer’s problem.

The dramatic changes we are witnessing in the marketplace mean that the tried-and-true methods of finding a job will no longer suffice. They should remain a solid part of your plan, but they don’t provide an adequate amount of exposure to potential employers.

In 1997, Tom Peters introduced the concept of Brand U in his book Re-Imagine! (London: Dorling Kindersley, 2003). At the time, self-branding was an assertive marketing concept best reserved for high-flying techies and senior executives who wanted to maximize the financial returns of their biggest asset—their career. Today, personal branding is a matter of survival.

Becoming a guerrilla job hunter is the only way to consistently move your career forward. The market is geared toward those who effectively brand and market themselves as the ultimate commodity across multiple distribution channels. Winning the War for Talent requires you to become a guerrilla job hunter.

GUERRILLA INTELLIGENCE

Emotional Intelligence and Your Career Portfolio

Anita Martel, RGR

Having an up-to-date emotional intelligence assessment has become one of your greatest assets in your job search strategy. Why? Because by doing so you’ve reduced the risk the hiring manager has in hiring YOU.

An emotional intelligence assessment gives you concrete and valid evidence that complements your resume and provides tangible proof to a potential employer. Hiring managers