Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [36]
Job boards do not share information with each other, so you need to register with as many as you can find time for. Only those companies that pay a fee can post a job or review your resume. Some sites are so expensive they are only used by the Fortune 1000, so if you are looking for a job in a small business, you are better off using niche boards.
Register yourself at all the top job boards and you will cover 2 percent of the available jobs. The usual rule in marketing is that the top 20 percent of companies in an industry own 80 percent of the market. Not true here, obviously. You can find niche job boards for your industry by going to the Google search engine at www.google.comand typing in the words: “job board” and your niche (e.g., “retail” “construction” “software”) and hitting the Google Search button. That command in Google will bring you a list of job boards specific to your industry. You can also find niche job boards by function (e.g., sales or accounting at www.theladders.com).
■ MAKE TECHNOLOGY WORK FOR YOU
The past 5 years have seen an explosion in technology that makes your job so much easier. Today, get more information faster than ever. Job aggregators, job alerts, news alerts are all readily available. Uncover potential job leads at the job aggregators, which are spider engines that go to all of the job boards (www.simplyhired.com, www.indeed.com, www.just-posted.com, www.jobster.com). If you haven’t already done so, subscribe to them and sign up now. It’s free. To research newly available jobs from company web sites, try www.hound.com.
SimplyHired is the largest of the aggregators. Besides supplying jobs directly to MySpace and Facebook, they have some amazing widgets and tools.
➤ Job Widgets
You can add their MySpace Job Alerts to your MySpace homepage to see the newest jobs daily. Likewise, their Workin’ It! application on Facebook. Job Search Widget brings new jobs to your iGoogle homepage, your blog, or your computer’s desktop. Mobile Jobs lets people on the go access millions of jobs from the palm of your hand—literally!
➤ Job Tools
You can save your search preferences and saved jobs in the My Jobs tab. Set up your own e-mail alerts to send jobs when and where you want. The RSS Feed sends the jobs you’re interested in to you in real time, while the Local Jobs function lets you search by city block or other region. You can check Salaries and Trends as well. There are also numerous job-related Forums as well.
By taking advantage of these systems, you allow technology to work for you, saving you valuable time and resources. Being a guerrilla is all about making the most of every minute. Put these ideas to work today.
GUERRILLA TIPS
• Look for positions that are 1 or 2 levels above yours; they can give you clues to what is happening at a particular company and may hint at other positions that will soon be filled. When a company is looking for a new vice president of marketing, you can almost guarantee the new hire will realign the team he or she inherits. The same holds true for sales and engineering.
• Register at local job boards because most employers advertise and source candidates locally first.
• If you do not want to be bothered at home by recruiters, you should list an e-mail address as your main point of contact, preferably one you can cancel when you find a job.
GUERRILLA INTELLIGENCE
How Best to Use Job Boards
Steven Rothberg
Job boards have been around almost since the dawn of the Internet and became popular in the mid-1990s with the birth of some of today’s biggest and best job boards. They’re wonderful tools for both job seekers and employers, yet like all tools they can be dangerous in the hands of someone who misuses them. The following tips will maximize your chances of finding a great new job as quickly