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Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [58]

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that your Guerrilla Resume works like a classified ad. The job of a classified ad is not to tell every detail about the car or refrigerator you’re trying to sell—you just want to grab the attention of an interested party and get them to call you on the phone.)

In fact, you may be asked to bring a longer resume and provide more information about what you did on each job. This is a good thing. In Chapter 8, we will show you what to add to your resume and how to do it, if you are asked by a hiring manager or someone in the HR Department.


Education/Training

Every employer is looking for this section, so you must include one.

GUERRILLA TIP

If your degree is more relevant to the job you seek than your recent experience, put this section ahead of your experience. Otherwise, it should come later in the resume.

Follow this format when describing your education:

EDUCATION

Master of Arts: Communications, University of Florida (2004) Bachelor of Arts: Art History, San Diego State University (2002)

Now, what if you don’t have a degree or an extensive formal education?

Well, here’s an insider secret. You can call this section Education /Training and list all the relevant courses, certificates, and training you’ve received after high school. This is a great way to give more substance to an otherwise skimpy Education section. It shows initiative and employers like that—A LOT!

Your combination section could look like this:

EDUCATION/TRAINING

Professional training includes courses in sales, problem solving, leadership, management, quality, market research, and presentation skills (2005-present).

Associate of Arts Degree, City College, Chicago, IL (2004).

If you went to college but didn’t graduate, you can describe your course of study, adding to it anything else you did that was notable, such as working full time or a GPA above 3.0, like this:

EDUCATION

BS: Finance course work, Ohio State University, Columbus, OH (2 years). GPA: 3.2.

Worked full-time throughout to self-finance 100 percent of education.

Finally, if you’re currently in school for something, include your expected year of graduation, like this:

EDUCATION

MBA program: Finance, Michigan State University (in progress; due in 2008).

Additional Information

If space allows, you can include an Additional Information section to combine good things about you that don’t fit in other parts of your Guerrilla Resume. If it’s a hobby or volunteer position and you think it’s relevant to the job you seek—and room allows—put it in.

Example: you can mention golf and marathon running if you want a sales job, since these interests portray you as active and energetic (plus more sales deals get done on the golf course than anywhere else on earth). But including such interests may not be relevant if you’re applying for a position as a copy editor.

I recommend you put this catchall, Additional Information section last, to finish the Guerrilla Resume with a bang. Follow this format, and list items from most relevant to least:

ADDITIONAL INFORMATION

Languages: Arabic, French, and English (fluent).

Computer skills include Windows, Excel, Word, PowerPoint, Oracle, HTML, and search engine optimization (SEO).

Interests include marathon running, golf, softball, and international travel.

Volunteer experience includes Habitat for Humanity (2001-present), adult literacy tutoring (2002-present), and fund-raising for diabetes (1999-present).

Note: I once got an e-mail from a reader, who wrote: “Why do your resumes have hobbies listed? I have interviewed many candidates for jobs in the past and at no time was I concerned if a person was a black belt in karate unless I was.”

Everyone’s entitled to his or her opinion. In this case, that opinion is wrong. If one hiring manager isn’t interested in hobbies, that doesn’t mean all hiring managers aren’t. After all, if it’s cloudy in Chicago, that doesn’t mean it’s also cloudy in New York.

Many hiring managers will start talking about your

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