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Refer to the Extreme Guerrilla Resume example for Mark Smith, or the other examples in Appendix 2 to see how these logos and quotes can be used.

Grabber Statement (Optional)

This section at the top of your resume is supposed to—yes, you guessed it—grab a reader’s attention from the get-go and compel him or her to keep reading.

Your grabber can be a dictionary definition (rainmaker for a sales pro or catalyst for a manager, for example) or a brief testimonial from someone familiar with your work.

Example: Mark Smith’s grabber from his Extreme Guerrilla Resume in Chapter 3 has this dictionary definition at the top:

rain·mak·er—One whose influence can initiate progress or ensure success

Did this get attention? You better believe it.

Was Mark able to back up this rather bold claim? You better believe it. And you had better be able to back up any claims you make, too, whether it’s in your Grabber section or elsewhere.

Here’s another example Grabber statement, from a sales operations manager who used his Extreme Guerrilla Resume to get hired:

En∗tel’e∗chy—Becoming actual what was only potential.

And here’s the Grabber successfully used by a president/CEO:

cat·a·lyst—An agent that provokes or speeds significant change or action

Keep in mind that, unlike the Proof section, this Grabber section is optional. If you can come up with something that suits you and that you’re comfortable using, go for it. If not, leave it out. You won’t lose points with the employer for leaving it out. You will lose if it’s dorky!

Career Driver Section (Optional)

This third and final Extreme Guerrilla Resume component is also optional.

Your Career Driver is an aggressively worded statement that comes right before your Experience section. It’s the part of your personality and skill set that literally drives your career forward.

Think of it like this: what one thing about you will make employers ecstatic about their decision to hire you? In other words, why should they hire you? The answer to that question is your Career Driver.

Here’s an example:

Career Driver

Taking the surety of success, the passion to succeed, and the deft handling of economic drivers to build great organizations.

Here’s another:

Career Driver

Inspiring and leading teams to develop breakthrough products, which solve customer demands and have real commercial value in the global market.

It’s easier to show you how all these elements fit together than it is to describe it. So please take a moment now to view the example Extreme Guerrilla Resumes you’ll find in Appendix 2.

After you’ve reviewed the examples, decide which formats and wording are most attractive to you. Then, consider including those in your own Extreme Guerrilla Resume.

And, as we’ll explain in Chapter 8, be ready to bring a longer version of this resume to the job interview, if asked. Some managers or human resource types may ask to see more information to flesh out your Experience section, and this is a simple matter to provide, once you have the Extreme Resume framework in place.

As with the Standard Guerrilla Resume, if you need to send a resume to an employer today, refer to the resume examples in the downloadable Word file available through www.gm4jh.com. Pick one that appeals to you, customize it with your own information, and you have an “instant” Guerrilla Resume.

■ GRAPHICS THAT ADD PUNCH TO YOUR RESUME

Advertisers use their knowledge of human nature to evoke emotional responses from you like cool, sophisticated, comfortable, and secure—that’s what prompts your buying decision. You don’t buy a car because it’s made of metal and glass. You buy it because of the way it makes you feel. You can motivate a hiring manager to action through the clever use of 3 types of graphics:

1. Logos: The advertising industry knows all too well that a picture is worth a thousand words. Today we buy the value implied by our favorite brands, and employers do the same! Do you buy generic beer—clothes—cars?