Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [76]
➤ Some Ways to Get Published and Get Hired
Write and distribute your company’s newsletter. Make sure you send copies to the magazines you want to write for, indicating they have the right to republish the article if they do so in its entirety. Make sure they either give you a byline or a pull box at the end of the article where you can put your name, profession, and e-mail address—just like all the contributors in this book do.
Write your own newsletter and distribute it to the people in your industry for whom you would like to work. If you’re courageous enough, you might try writing a “roundup article.” This is an article where you round up and interview experts on a subject. There’s nothing quite as exhilarating as getting to see a half dozen of your industry’s best people and asking their opinion on the state of the industry. You can interview them about such things as:
• Trends in the industry,
• Greatest contributions of the past few years, or
• The effects of new technology.
Your options are endless. Senior execs know it’s important to be visible, so they’ll cooperate if the project is appealing. You can even phone your industry trade magazine and pitch your idea to them, mentioning the names of some of the people you plan to interview. Then ask if they’re interested in running the piece when you’re finished. When you call your list of interviewees, you can tell them you are doing a piece for their industry publication.
Sound overwhelming? Well, you don’t have to do all the work yourself; you can call your local college or university’s journalism department to ask for help. Most professors will take the time to meet and explain how to frame your idea and prepare your questions. They may even agree to assign a student to look over your work for extra credit. Easier yet, hire a professional from sites like: elance.com, guru.com ifreelance.com, or odesk.com. Come to think of it, these are great groups to flog your own skills on in between gigs.
When the piece is finally published, you need to ensure your interviewees get 2 copies. One has a handwritten thank-you note on the front page. They’ll keep the autographed one and distribute the other. Suddenly, everyone in the company knows who you are. They are reading your article because it’s important to their boss and therefore their career. Even those people whom you didn’t interview for the piece will read it, and many will call to let you know they are available for comment if the need arises.
Write white papers on your industry and have them published by your marketing people. They are always looking for free publicity and your piece may be just what they need for the company web site.
GUERRILLA INTELLIGENCE
How to Find Your Next Job for Free Using Social Networks, Blogs, and Other Underutilized Web 2.0 Methods and Tools
Glenn Gutmacher
I’m a veteran recruiting researcher, aka sourcer: the online detective who finds talent (that’s what we in the industry call job seekers) that regular recruiters can’t, in ways they don’t know exist. I’m going to flip that around and show you how to use those ways to FIND a job.
Today, It’s More than Resumes
I’ll assume (a big “if”) that you have an easily findable resume—so congrats on a great start! But some recruiters have a bias against job boards’ resume banks and other easily found resumes. They label you as an “active job seeker” and you aren’t as desirable as someone who’s gainfully employed or otherwise perceived to be a busy consultant-expert. (I’m about to show you how to become the latter, regardless of your status.) These “passive job seekers” are found in other ways—and you can be there, too. Even among the majority of recruiters and hiring managers who happily review