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of the page and select “Browse All Industries.” Now select the industry(s) you want to search for a job in. Choose a company you want to work for. Find anyone in sales or marketing or the company’s recruiter and look at their profile. Got it open? Now scroll down the page until you find the “Groups and Associations” section. Now, look at the groups this person belongs to. Remember the expression, “birds of a feather flock together”? It’s important in networking. If appropriate, join the group. At last count there were more than 2,600 different groups. Make sure you join the Guerrilla Job Search group (www.linkedin.com/e/vgh/1189487/). Or, go to the “Groups” link on your home page right now and join.

8. Show and tell. Just like when we asked you to prove your claims with your Guerrilla Resume (reread Chapter 5 if need be), you’ll want to show people that you’re the real deal. To do this, you need to ask your colleagues, customers, and so on for recommendations. LinkedIn steps you through this on the site. Get the ones that back up your accomplishments first.

9. From the “Applications” link on your home page choose which of the applications you’d like to install. Are you a sales or marketing person? How about uploading a PowerPoint that you use to sell your company’s product/service (you may need permission from your employer). Are you an accountant who can make a spreadsheet sing and dance? Upload an example. Remember, everyone says they’re smart, creative, driven, and so on. With LinkedIn, you can also prove it.

10. Install the “Polls” function. When you have 150 or more of your own first-level contacts, create a poll related to your job search. Send it to them. It’s faster than a networking letter or the phone.

11. Connect to your other social networking sites. Just as you can connect your blog or web site and so on to LinkedIn, you should link your Facebook and other social networking accounts to your LinkedIn profile. Many sites automate the process for you. For example, my Guerrilla Job Search blog hosted on Type Pad automatically updates my Facebook and LinkedIn account. This way I only need to enter my data once—in this case on my blog—and it appears in LinkedIn and Facebook auto-magically.

GUERRILLA MISSION

Stop reading! What you have just learned is so powerful that, before you do anything else, I want you to establish your LinkedIn profile and invite your network of friends and colleagues to join you—right now! I’m serious. Joining LinkedIn is free and not something you want to “get around to.” It’s very likely that your next job won’t be your last. You must do it now. Read the online tutorials and learn how to maximize your network.

GUERRILLA INTELLIGENCE

Be Found

Jason Alba

If recruiters, hiring managers, human resource managers, owners of companies, executives, and other professionals are searching for you, don’t you think you should be findable? There are plenty of opportunities for you to optimize your LinkedIn account and proactively find contacts and information to help you in your job search and career management. Let’s explore what you can do.

To be found on LinkedIn, make sure your profile has the right stuff in it. Make sure when people come across your profile they find it to be credible. Make sure you look like you are a part of the social environment there and not just poking around. None of these take much time, but they all help you become more approachable by those who really need your services.

If you are a project manager, what terms might someone search for? Project Manager, of course. How about PMP or PMI? What about any other associations, professional designations, or even conferences? Make sure you put all of this in your profile—ensuring you put acronyms as well as the entire spelled-out name.

In addition to putting these special key words and phrases in, write your profile so people can read it easily. Put in compelling information about you as a professional. A LinkedIn profile is not a resume, so it doesn’t have to read as stiff