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How Hard Can It Be_ - Jeremy Clarkson [44]

By Root 782 0

Sunday 12 October 2008

Ditch the laptop and suit if you wanna stay alive, Mr Corporate

It seems likely that in the next few months most businesses in the world will go bankrupt – so, to make sure yours isn’t one of them, I’ve prepared a handy cut-out-’n’-keep guide on how to get ahead in the world of commerce. And stay there.

First of all, the laptop has to go. At present, the world’s businessmen are physically incapable of sitting down at an airport for a moment without flicking open the computer and pulling a serious face while pretending that the machine is actually doing something. It isn’t. You spend the first five minutes waiting for the damn thing to stop making Brian Eno chiming noises and the next twenty discovering that it won’t connect to either 3G or the Edge, and that you cannot remember the password you chose for the T-Mobile hotspot. Then, by the time your son’s birth date has been e-mailed to an account and you discover you can’t access that either, they have called your flight and it’s time to go.

So instead of pretending to be an international mover and shaker who cannot be out of touch for a moment, leave the damn thing at home and spend the time either thinking about stuff or reading a good book. Both of these activities will ensure you’re a better, cleverer person, and that’s a good thing because most people would rather do business with a chap who’s read The Power of the Dog by Don Winslow than some nerd who reckons a widescreen iMac PowerTrip makes him look important.

Next. Your mobile phone. In the past few months I have spent a great deal of time in airports and I’ve noticed corporate types have started to hold the handset with one hand and use the other hand to shield their mouth. This is absurd. In a Robert Ludlum novel there are a great many industrial spies who can lip-read, but in real life nobody can. So pack it in.

You can go ahead and have a normal conversation because the fact is we are not interested in what you are saying. You might like to think you look like an arms dealer who’s negotiating with Kim Jong-il about the next consignment of nuclear centrifuges, but we know you aren’t because you are called Steve and your clothes are from Burton.

Which brings me to the next point. Don’t wear suits. It means you have to travel with a suit carrier, and that means you are shallow and stupid – i.e., more concerned about the creases in your trousers than the goods or services that you are trying to sell.

Oh, and when at leisure on a business trip, do not tuck your polo shirt into your trousers. This will make you look like an American.

Furthermore, when you are in the business lounge, do not drink orange juice. It is not big and it’s not clever. Have a beer or some wine. In fact, since it’s free, have a lot. Nobody likes a teetotaller. I would certainly not do business with any man or woman who walked into my office and asked for a glass of water. It’s a sign that you are weak in the head.

And when staying in an international business hotel, do not go to the gym. Last week I was in Saigon, which is a fabulous city rammed with art, culture, bars and many restaurants where you can eat a snake’s beating heart and tip its bile sac into a shot of vodka. And yet my hotel’s gym was crammed with Steves lifting things up and putting them down again. For the love of God, what do you think you are doing? Get out of your shorts and go and see some paintings. You are blessed with a job that lets you travel. So don’t waste your time drinking water, putting your stupid suit in a trouser press and lifting up stuff that’s far too heavy. I know that you think it’s a business thing to do, but it isn’t. Forget your body. Think only about your mind.

That said, if you do go out, do not try to pick up a girl. Quite apart from the itches that will almost certainly result, you will look like a colossal berk sitting at the bar with a fourteen-year-old Twiglet running her bony little hand through what’s left of your hair and claiming that you are a very handsome man. Don’t be fooled. She will put her hand

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