Ignore Everybody - MacLeod, Hugh [0]
Title Page
Copyright Page
Dedication
Preface
1.Ignore everybody.
2. The idea doesn’t have to be big. It just has to be yours.
3. Put the hours in.
4. Good ideas have lonely childhoods.
5. If your business plan depends on suddenly being “discovered” by some big ...
6. You are responsible for your own experience.
7. Everyone is born creative; everyone is given a box of crayons in kindergarten.
8. Keep your day job.
9. Companies that squelch creativity can no longer compete with companies that ...
10. Everybody has their own private Mount Everest they were put on this earth ...
11. The more talented somebody is, the less they need the props.
12. Don’t try to stand out from the crowd; avoid crowds altogether.
13. If you accept the pain, it cannot hurt you.
14. Never compare your inside with somebody else’s outside.
15. Dying young is overrated.
16. The most important thing a creative person can learn professionally is ...
17. The world is changing.
18. Merit can be bought. Passion can’t.
19. Avoid the Watercooler Gang.
20. Sing in your own voice.
21. The choice of media is irrelevant.
22. Selling out is harder than it looks.
23. Nobody cares. Do it for yourself.
24. Worrying about “Commercial vs. Artistic” is a complete waste of time.
25. Don’t worry about finding inspiration. It comes eventually.
26. You have to find your own shtick.
27. Write from the heart.
28. The best way to get approval is not to need it.
29. Power is never given. Power is taken.
30. Whatever choice you make, the Devil gets his due eventually.
31. The hardest part of being creative is getting used to it.
32. Remain frugal.
33. Allow your work to age with you.
34. Being Poor Sucks.
35. Beware of turning hobbies into jobs.
36. Savor obscurity while it lasts.
37. Start blogging.
38. Meaning scales, people don’t.
39. When your dreams become reality, they are no longer your dreams.
40. None of this is rocket science.
Acknowledgements
PORTFOLIO
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England ■ Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) ■ Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) ■ Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi - 110 017, India ■ Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
First published in 2009 by Portfolio,
a member of Penguin Group (USA) Inc.
Copyright © Hugh MacLeod, 2009
All rights reserved
Selections from this book first appeared on the author’s Web site, www.gapingvoid.com.
LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA
MacLeod, Hugh, 1965-
Ignore everybody : and 39 other keys to creativity / Hugh MacLeod. p. cm.
Includes index.
eISBN : 978-1-101-05772-8
1. Business cards. 2. Advertising cards. 3. Creativity in advertising.
4. Macleod, Hugh, 1965- I. Title.
HF5851.M33 2009
650.1—dc22 2008054678
Set in AG Schoolbook
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