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Inside Scientology - Janet Reitman [106]

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worship services. Scientology officials took out newspaper ads and began to make regular appearances on local cable and radio talk shows, presenting the typical Scientologist as "the person you work with, your friend, or the person next door." By the early 1990s, the Church of Scientology's promotional materials openly boasted of Clearwater as a spiritual mecca, inviting members to come to "the largest community of Scientologists and OTs in the world." And thousands did. It was no surprise that Bennetta Slaughter would want to move her company there.

It was also not surprising that David Miscavige would have looked to Clearwater for inspiration when plotting the next phase of Scientology's advancement. Fresh from his victory over the IRS, Miscavige had taken on a new, and in some ways even more ambitious, scheme: modernizing L. Ron Hubbard's teachings, specifically those pertaining to auditor training, a project he called the Golden Age of Tech, or GAT.

This was a venture the Founder, having recognized that not all auditing was performed with the same level of care or efficiency, had initiated in the late 1970s, said the Scientologist Dan Koon, who helped design part of the Golden Age of Tech. But Miscavige, said Koon and others, seized upon the idea in the 1990s as, among other things, a money-making scheme: GAT would enforce new, rote methods that every auditor, no matter how experienced, would have to learn at his or her own expense, and then follow exactly. Ultimately, everyone in Scientology would be initiated into Miscavige's GAT approach, a massive retraining project that, over the coming years, would make millions of dollars for the church while overhauling Scientology's auditing procedures. Flag, already the church's cash cow, would be the testing ground for this new system.

Bennetta Slaughter wasted no time in Clearwater. Within a few months of her arrival, she'd ingratiated herself with the Clearwater Chamber of Commerce and begun to network with local politicians. "We called her the Queen of Clearwater," said Sandra Mercer, who'd moved to Florida from Los Angeles in 1990. "She put herself on all the political communication lines, on all the business communication lines ... on every communication line that she needed to get on. Had she not done that," Mercer added, "I don't know that the church would have done that well in Clearwater."

David Miscavige knew Bennetta Slaughter as a prominent donor who attended yearly Scientology events in England and on the church's exclusive cruise ship, Freewinds. Now the leader of Scientology began to hear that she was making inroads into Clearwater society. Miscavige became concerned. For all its efforts, the official Church of Scientology had very little relationship with the mayor's office or the city commission, and it had an openly antagonistic relationship with the police. Miscavige ordered Tom De Vocht, a senior official at Flag, to find out what Slaughter was doing. "Make sure that she's forwarding our purposes," he said.

"So I got her in to find out what she was doing, and to explain what we wanted her to be doing," said De Vocht, who now lives not far from Clearwater, in Tarpon Springs. "She was an important public figure and we wanted her to be an ambassador, to introduce us to people." Slaughter, said De Vocht, agreed to act as an emissary.

Largely spurred by Slaughter's efforts, Scientologists became increasingly civic-minded: stringing the downtown streets with Christmas lights, funding blood drives, painting murals, organizing local cleanup projects. A group Slaughter founded, the Tampa Bay Organization of Women, sponsored a carnival, dubbed Winter Wonderland, to benefit poor children, and for a few weeks each December transformed a local park into an Alpine village, complete with artificial snow, a fifty-foot Christmas tree, and Santa Claus.

This softened some of the skeptics in town. Sandra Mercer described their reaction: "'Oh, they celebrate Christmas? We didn't know that—they're just like us!' Of course we didn't really celebrate Christmas, but

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