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• Classic-Fiction

The controller asks you which vendor you like best. (That’s the clue that he’s made up his mind. Does the I.I. ever fail?) You suggest the vendor you originally picked.

I purposely chose an actual case using four job components because it demonstrates how to expand them simultaneously. They key is to isolate the components. Then you do your homework, factor in the politics, and instantly interview with the right point person.

Now, four years later, the company is generating twice the sales from the job e-x-p-a-n-s-i-o-n. The employee has been promoted and is working in an expanded version of his boss’s job. He’s earning about three times his pay before the job e-x-p-a-n-s-i-o-n and has received additional benefits.

Bigger bowl, bigger fish. Bigger box, better life.

Employed? Then, you’re underemployed. Then, not now.

It’s a fact, Jack!

Do 5: E-Mailing, Faxing, and Mailing Your Rest-You-May

Were you expecting a resume Do here? Okay, but the instant way! (Remember to spell it resume—without the accented letters. It’ll make your instant interview submissions a lot easier.)

I’m not a big history buff, because looking in the junglejeep rearview mirror while in the fast path causes crackups. But here’s one bit of history every instant interviewer must know.

Okay. Stop at the clearing with that old “Offerors Only” sign. It looks just fine. Park right here. Gee, look at that litter. Resumes strewn all over. What a mess.

Now, let’s talk for a moment.

In days of yore, candidate background information used to be called a curriculum vitae. (The derivation is actually from the Latin term fahgetaboutit .) During the Industrial Revolution, a grad student in Advanced Uselessness wrote his Ph.D. dissertation on the concept of shortening the term to CV. However, frustrated jobseekers attached some rather antisocial words to those letters.

Then, as people starting removing their clothes and our society became more open, someone called it what it was: a rest-you-may. The idea was to address the basic reason anyone who goes through the hassle and expense of hiring. So, they can rest. The rest-you-may gave them information to decide whether to interview.

It actually worked well for a while. When businesses received the rest-you-mays, they thought they looked like restaurant menus. So, they started calling up the jobseekers and ordering pizza and beer. When the jobseekers showed up, some serious partying ensued.

Then as employer tastes changed to soufflé and Bordeaux, the rest-you-may didn’t work as well. So, someone shortened the term rest-you-may to resume because it sounded French. Resume writing became a service industry. Millions of books were sold (thank you), and the Internet was flooded with tips. Some were savvy, others were silly. But jobseekers didn’t know the difference. They started churning out copies of the samples. Employers were overcome. Resumes, by whatever name, lost their impact as the now-you-can-relax direct-mail pieces they were in the first place.

So, we’re going to allow history to do what it does best—repeat. Let’s go back to the basic, magnetic rest-you-may.

Your resume will work because it’s not background information. Nor is it a clone of someone else’s paint-by-the-numbers masterpiece.

No—your resume is a front-end, gotta-have-him, impulse buy that gets interviews. Instantly.

The resume, like every other device we’re going to examine, is only that—a device to get you an interview. So, the value of your resume depends on whether it gets you interviews—instantly.

You shouldn’t use a resume service. The discipline of fighting your way through every syllable is better at making you a great self-marketer than almost anything else you can do. You draw down the information to state your wonderfulness powerfully and concisely. Then you form the same word patterns in your speech.

Smart, yes?

Getting Offeror Attention

The offerors of the working world don’t ask you to send a resume because they want to interview you. They request