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Go to the Yellow Pages Online

Google “Online Yellow Pages,” and you’ll come up with links to sites that let you search types of industries and locations. It’s as easy as typing in the industry followed by the city and state.

Of course, you have to know what field you want. That’s another reason to start with the YP books.

So mine the YPs and offerors will be yours!

Do 22: Breaking the Code in Business Periodicals

Let’s see how to access these primo instant interview invitations!

A bewildering number of business newspapers, magazines, and journals exist throughout the country. The problem is that average jobseekers don’t know how to get invites through them. So they shuffle to libraries, look at fine-print outdated directories, play with the public computers, and tell themselves they’re actually working on working. No thanks.

Go straight to newsdirectory.com, see what publications fit your fancy, and find its web site.

Most have streaming (breaking) news or post recent features. Read the ads, too.

Write down who’s doing what, where, and with whom. Google away with names, titles, places, events, new products, new services.

Then send short e-mails (no more than a few sentences) just mentioning the person or event, congratulating if appropriate, offering assistance, and attaching your Instant Availability Announcement (Do 12).

Reading the news this way will tell you more about what’s going on than the classified and display ads will. In fact, as you do this for a while using newspapers, you’ll find that the want ads follow the news.

Your time isn’t infinite, it’s instant. So moonlight move on these very live sources after hours. Let your moves work their magic.

Then check your e-mails after you’ve worked yours!

Do 23: Teaching a Class

Where else can you get instant prestige, free advertising, and new contacts—like that?

Many adult-school classes are taught for only a day or weekend. The longest ones are about eight weeks. Be creative, and you could have a new pool of offerors in no time.

One jobseeker taught an eight-week class. She was good at it, so developed a cadre of people seeking her services and inviting her to speak. Although she started out thinking being an instructor was just a good PR move, she fell in love with it. So she continued doing it for the joy of helping others and to know the fascinating people who enrolled in her classes.

Teaching the right subject in the right place will explode your potential!

It also leads to after-hours income and benefits that can be quite amazing.

My CPA started teaching evening tax courses at a community college, and even if he didn’t like it so much, he would have stayed for the pay and tenure benefits. My dad taught ethics at a law school in his (very) later years, and he regretted that he hadn’t done it when he was still practicing law. He was a modest person (I was the only one who knew he never lost a case). But I caught him using “Prof.” on his magazine subscriptions.

These stories are typical.

There’s not much better on a resume or cover letter than mentioning a teaching assignment. It’s instant credibility. The class subject doesn’t have to be mentioned if it’s not relevant.

There are four basic sources of teaching jobs.

University Extension Departments

Call or e-mail the colleges and universities in your area. You’ll need to fill out an application. Include a short bio of yourself (Do 52). It’s the bio that will pique their interest.

Adult Education Departments

Most school districts have adult education programs. You probably receive course catalogs from them. Go through each catalog. What courses offered are similar to courses you could teach?

It doesn’t have to be a business course. What do you do when you do what you don’t? How about your hobby? Your favorite sport? Offerors have lives away from the office as well.

Maybe there’s a course on French cooking. Businesspeople French-cook. How about a course on travel? It would probably take one trip to the library to clean