• Choose a category
• All
• Classic-Fiction

By Root 496 0

up a short piece about what you’re doing and why (very important). That can be your e-mail to the contacts you receive by calling in first. It works for every TV station, radio station, and newspaper.

Be absolutely sure your phone and e-mail numbers will be mentioned. You do this by either offering your assistance or asking for assistance. Every one of the replies is a potential interview with someone who has a common interest.

A short Do to definitely do. So easy that unstants overlook it.

Try it and you’ll see how fast you get replies from people who are like you.

That’s what makes them want to interview you!

Do 48: Writing Letters to the Editor

Write in and ask for interviews!

We’ll review some sentences to use in an instant.

I discovered the high profile of writing letters to the editor over two decades ago when our daughter Angel was in elementary school. One of her teachers was exceptional, and I thought it would be a nice way to thank her.

I was instantly inundated with calls from parents of classmates, school officials, and even the mayor of the city! All this without even having my phone number printed.

Since that time, I’ve suggested the idea to many jobseekers. The results were the same.

If you talk to the publishers of your local papers, you’ll find that the most consistently, religiously read section is letters to the editor. Often even more than news items, since letters are topical and controversial. They often influence public opinion, so are must-reading for powerful, well-connected politicos (a dynamite interview source).

Letters to the editor almost always get printed too. That’s because any censoring by the paper is very bad for business. Community newspapers survive as much on good will as on advertising revenue. Publishing the letters allows them to create controversy without taking a position. So few people write anything positive that the papers are instant about running the letters.

Short, focused letters have the best chance of being included. Be sure you have a single message. Almost everything else is backup.

There are two ways to use newspaper letter writing effectively.

Find an Offeror

Check the letters daily until you see one from a potential offeror. What’s this person’s stance? If it’s serious and thoughtful, contact the paper or otherwise find out how to reach the offeror.

You’ll have something to talk about before you talk about what you’ll talk about! Say you agree and will be writing a short reply doing so. Ask to meet personally to review it with him. Don’t say, “It’s for our instant interview,” but that’ll be what it is (Do 1).

Be very busy, because these interviews can run over the 15-minute limit if you’re not careful.

Discuss a Professional Subject

Try to connect the letter with what you’ve done or want to do. If you’re in real estate or lending, discuss the housing market. Share trends, statistics, the latest information. Sound like the pro that you are.

Often hundreds of thousands of potential offerors will read it.

Letters to the editor are easy, fun, and highly effective to get quality interviews.

Rotate between offeror and professional subjects. One every three months.

Try it once and you’ll see—instantly!

Do 49: Writing Articles or Columns

Freelance yourself! Why not? It’s free.

If you write well (or know someone who does), write an article or a column for your local newspaper.

This works best with community newspapers, since they frequently need to fill up the space. Metropolitan newspapers have staff writers who are sometimes assigned, but if the article is good, it may be printed.

How do you do it? By actually being a freelancer. Just e-mail the article to the appropriate editor with a photo and bio. The content is whatever you think will attract offerors (Do 33). Just be sure to weave your contact information into the text for callbacks. Give something or ask for something.

We’ve been giving away answers to questions in articles, additional articles, and other items to readers