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Doing it instantly:

1. Gets you into an interview

2. Exercises you (with your endorphins flowing—active rather than passive)

3. Trains you to answer the (always asked) interview questions naturally

4. Enables you to own the dialogue

5. Boosts your self-confidence dramatically

6. Makes the other 100 Dos more effective

Right now, my wish is your command. (That will change rather abruptly once you start pumpin’ interviews, so I’d better work fast!)

We’ll get to your warm market (family, friends, and acquaintances) later. But let’s cover that instantly infinite cold market now, or you’ll never get there.

Unsuccessful jobseekers burn through their warm market, then stop stone cold. They stay in that warm, fuzzy comfort zone, wasting valuable time, surrounded by those who commiserate rather than connect with them. They spend their time psychoanalyzing why nobody wants to hire them rather than talking to the ones who do.

FEAR is the culprit. The letters stand for False Evidence Appearing Real. Now you’re going to learn to spell it right: F-U-E-L. That means Finding Unlimited Employment Leads.

We’ll turn your fear into fuel.

You’ll need:

• At least a thousand business cards with your name (full name and middle initial), address, phone number, fax number, and e-mail address. Keep them simple and readable, black on white. The price drops like a depth charge for quantities, and you’ll be using them a lot.

• Twelve large binder clips.

• Two small boxes to file business cards. Label one box “Appointments” and the other “Revisits.”

• A voice mail setup for all landlines and cell phones that answers:

Hi! This is (First name, Last name). I’m not available at this time. Please leave your name, number, and a brief message at the tone. I’ll return your call as soon as possible. Thank you.

There are six steps to the genie technique:

1. Identifying Yourself

2. Introducing Yourself (The most important step)

3. Gathering Information

4. Showing Your Appreciation

5. Motivating Yourself, and . . .

6. Repeating the Process

I’ll also show you how to use the “Magic Four Hello” and “Magic Four Goodbye.”

Before we start, pick a time to appear.

Early mornings are better because:

• By getting out of the house fast, you’ll be less likely to get distracted by everyone and everything around you.

• You’ll be more likely to find managers who personally open their businesses in the morning to get the workday started for the employees they supervise.

• In the early morning, public places are less busy. People are freer to talk.

• You’ll be more alert.

• Prospects will be more receptive to new ideas (morning coffee is still working), and . . .

• It’s cooler in the summer. (You’ll be walking outside.)

Now let’s take the process chronologically and go through the six steps:

Identifying Yourself

Here’s how to take the crucial first step:

1. Decide on an offeror. An offeror is your target prospect. Think about two things:

a. Who responds well to you?

b. What type of person will you be most comfortable approaching? Some jobseekers approach people who look like them. Others approach the ones who look like those most attracted to them. (“Me Tarzan, you Jane”—or vice versa.)

2. Suit like a recruit, wearing:

a. Business casual clothes (quality sportswear). The slacks or skirt must have front (side) and back (rear) pockets. Four total, or you’ll play havoc with our filing system.

b. Quality walking shoes

c. Sixteen of your business cards in your left front pocket. (You’ve got serious business to do.)

d. A quality ballpoint pen in your left front pocket

e. Breath mints in your right back pocket

f. A watch

g. No cell phone. Resist the temptation—it’s the worst possible distraction.

(Put your keys in your left front pocket, too, and your wallet in your right front pocket. And, yes—you can leave your magic lamp at home.)

3. Go somewhere you know you’ll find your