iPhone Game Development - Chris Craft [135]
18 characters maximum
Artist/Show/Developer
In this case, you should see the developer name you used to join the developer program.
4,000 characters maximum
Title
This shows your application's title.
5,000 characters maximum
Label/Studio/Network/Developer
If you registered as a company instead of as an individual, you see your company name here.
1,000 characters maximum
Grid
This is a product identifier.
30 characters maximum
Product Type Identifier
This field defines the type of product that was purchased (song, application, etc.). If it's an application purchase for an iPhone or an iPod touch, it is always a 1. If it's an application update, it is a 7.
5 characters maximum
ISAN (International Standard Audiovisual Number)/Other Identifier
An ISAN is a voluntary numbering system and metadata schema enabling the identification of any kind of audiovisual works, such as films, shorts, documentaries, television programs, sports events, and advertising, as well as their related versions.
50 characters maximum
Country of Sale
ISO country code that indicates what iTunes Store front the purchase occurred in.
2 characters
Preorder
Currently preorder is applicable only to music and related media purchases, not applications. When an item is a preorder fulfillment, a P is present in this field; otherwise, this field is empty.
1 character
Promo Code
This is another field that is currently only for music and related media purchases.
10 characters maximum
Customer Price
This is the price the customer paid.
Currency field
Customer Currency
This code indicates the currency the customer paid in.
3 characters
Consider working with your favorite spreadsheet application to take your monthly financial reports and create some useful formulas and charts to help you keep your finger on the pulse of your application sales.
Sales/trend reports
Apple provides developers with many App Store resources, including sales and trend reports. You can find these reports on the iTunes Connect site at https://itunesconnectapplecom.
Even though the sales/trend reports have only the summary report type available, you do have three reporting period options: monthly free, weekly, and daily. Be aware that Apple removes any daily reports older than 7 days and any weekly reports older than 13 weeks, so be sure to keep local backups of these files. Once they are purged there is no way to go back and get previous reporting data.
Caution
Sales/trend reports are for directional purposes only. You should not use them for financial statement purposes; instead, use the financial reports for that purpose.
You can download your sales/trend reports or preview them online (Figure 10.2). If you preview them online, be aware that you can only see the top 50 rows from each report. The reports are sorted in descending order by the number of sales.
These reports show data for each sale, refund, and update of any application you have for any of the currently available 77 iTunes Store fronts. Even something as simple as changing the price of an application causes additional rows to be created. In other words, it is very easy for you to outgrow the sales/trend reporting preview feature. It's okay to spot-check things using the preview feature, but for any serious sales analysis you should skip the preview and work directly off downloaded files, which contain all the data.
The daily, weekly, and monthly free summary reports all have the same fields. Many of the fields in these reports are very similar to the ones in the financial reports, but in most cases the field's position has been changed or the field's name has been modified. There are also some new fields. Table 10.3 gives you more information about these changes.
FIGURE 10.2
Sales/trend report for iTunes Connect
Table 10.3 Summary Report Fields
Field
Purpose
Format
Provider
This field always contains the text APPLE.
50 characters maximum
Provider Country
This field always contains the text US.
50 characters maximum
Vendor