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It's Not Luck - Eliyahu M. Goldratt [0]

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IT’S NOT LUCK

Other North River Press Books by Eliyahu M. Goldratt

The Race (with Robert E. Fox)

Theory of Constraints

The Haystack Syndrome

It’s Not Luck

Critical Chain

The Goal

IT’S NOT LUCK

Eliyahu M. Goldratt

The North River Press


Additional copies can be obtained from your local bookstore or the publisher:

The North River Press

Publishing Corporation

P.O. Box 567

Great Barrington, MA 01230

(800) 486-2665 or (413) 528-0034

www.northriverpress.com

Copyright © 1994 Eliyahu M. Goldratt

All rights reserved. Except for the usual review purposes, no part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information retrieval system, without the written permission of the publisher.

The North River Press

P.O. Box 567

Great Barrington, MA 01230

Telephone (800) 486-2665

Manufactured in the United States of America

ISBN paperback 0-88427-115-3


Table of Contents

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Chapter 14

Chapter 15

Chapter 16

Chapter 17

Chapter 18

Chapter 19


Chapter 20

Chapter 21

Chapter 22

Chapter 23

Chapter 24

Chapter 25

Chapter 26

Chapter 27

Chapter 28

Chapter 29

Chapter 30

Chapter 31

1


“As for Alex Rogo’s group . . . ” At last, Granby has reached my part. I lean back and concentrate. I enjoy every word. No wonder, as the executive VP in charge of the diversified group, I wrote all of it. Well, not exactly all. Granby has changed some superlatives—his prerogative being the CEO, I guess.

It’s not just the way he reads it, with his deep baritone voice, it’s the music. Who said that numbers can’t be a symphony. Now he reaches the crescendo, “In total, the diversified group has finished the year with an operating profit of 1.3 million dollars.”

Granby paddles on, but now I barely listen. Not bad, I think to myself. Not bad at all, considering that when I took over one year ago, this group was deep in the red. Each and everyone of its three companies. Granby has finished. Now it’s the external directors’ turn to justify their existence. You see, a board is composed of three groups. The top managers of the company—we do our work before the board meeting. The decoration directors, the ones who are (or were) top guns in other companies—they do their work elsewhere. And the professional sharks, the “representatives” of the shareholders—they don’t do any work.

“Well done,” says the pompous ex-CEO of an oil company, “you have succeeded in putting UniCo back on track exactly in time for the upcoming market recovery.”

Well done, I say to myself, a whole sentence without referring to his own past achievements. He’s getting better. Now it’s the sharks’ turn. Who will be the one to start poking holes in Granby’s report, demanding, as they usually do, something more?

“I think that the budget for next year is not aggressive enough,” says one of the sharks.

“Yes,” says another. “The forecasted performance is all based on the expected recovery in the market. There is nothing in the plan that shows real effort on the part of UniCo.”

Exactly as expected. These professional directors are nothing but modern slave drivers; whatever you do is not good enough, they always crack their whip. Granby doesn’t bother answering; but now James Doughty speaks up.

“I think that we must constantly remind ourselves that business is not as usual. That we must put in extra effort.” And, turning to Granby, “Seven years ago, when you got the position of chief executive officer, the shares were traded for sixty dollars and twenty cents. Now they are oscillating around thirty-two dollars.”

Better than the twenty dollars they were two years ago, I think to myself.

“Moreover,” Doughty continues, “this company has made so many bad investments that we have drastically eroded our asset

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